Posted on January 25, 2013 by Katherine
All of my blog posts are now located at: http://www.watier.org/katherine
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Posted on November 15, 2012 by Katherine
In case it wasn’t obvious, I haven’t blogged here for awhile. I started a new job, I got married, I got on Google+, so I’ve been busy elsewhere. I’m launching a hosted WordPress blog, so more to come on a new location for my blog posts.
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Posted on June 6, 2011 by Katherine
Haven’t blogged in forever. At SMX Advanced in Seattle and can’t wait to fill my brain with knowledge!
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Posted on January 15, 2011 by Katherine
wow. Work at Ketchum PR has kept me busy (and away from this blog) but I wanted to share a micro volunteering site I just discovered called Sparked.com. It allows you to providing all sorts of advice (including non profit advice) to non-profits that really need your help. If you have a few minutes, hop on the site and help out.
Filed under: SEM | Tagged: micro volunteering, online marketing for nonprofits | 1 Comment »
Posted on September 13, 2010 by Katherine
I’m always looking up new stats about search engine and social media use and behavior for various online marketing presentations, and I decided it would be more useful to share them with the world (and have a convenient spot for me to reference them in the future). So here you go:
- More than 81% of all Internet users find their destination via a search engine. – Jupiter Research, 2008
- 87% of people click on the natural results (vs. paid) & Organic results convert 5.66x that of paid ads
- Organic results convert 5.66x that of paid ads http://googleblog.blogspot.com/2008/07/we-knew-web-was-big.html
- US: Google 65.5 %, Yahoo 16.8%, Bing 11.5% http://www.intelliteaminc.com/search_engine_facts.html Google Sites led the U.S. core search market in February with 65.5 percent of the searches conducted, followed by Yahoo! Sites (16.8 percent), and Microsoft Sites (11.5 percent). Ask Network captured 3.7 percent of the search market, followed by AOL LLC with 2.5 percent.
- Only 48% even see paid ads
- People click on the word in results that matches their query word1
- 58% of all queries are three or more words
- 68% click on result in first page
- 39% think that companies appearing at the top of search results are leaders in their field.
- The clickthrough rate on a PPC ad when supported by a top organic listing is 15%
- Based on eye tracking research
- Companies in search leader in their field: Iprospect Study: http://www.iprospect.com/about/whitepaper_seuserbehavior_apr06.htm
- First page of search results: iProspect 2008 http://www.iprospect.com/about/researchstudy_2008_blendedsearchresults.htm
- 39% of search engine users believe that the companies whose websites are returned among the top search results are the leaders in their field
- Videos are 53 times more likely than traditional web pages to receive an organic first-page ranking.
- 36% click on news results, 31% click on image results, 17% click on a video results
- Video & first page result: http:/techcrunch.com/2010/03/10/video-seo-top-google-search/
- News & conversions: http://www.iprospect.com/about/researchstudy_2008_blendedsearchresults.htm
- “On the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.” – Forrester Research about video and first page ranking.
- Udi Manber, Google’s VP of Engineering, “20 to 25% of the queries we see today, we have never seen before.”
- 94% of bloggers see measurable SEO benefits from blogging within 12 months.
- More than 8 out of 10 internet users have searched the internet to answer specific questions and 87% of online users have used the Internet to get some type of scientific information
Do you have other stats that could be added to this list?
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Posted on April 26, 2010 by Katherine
I’m impressed by the turn around with this considering Facebook only announced it’s “like” feature that webmasters can imbed on their sites…what, like a week ago?
But here you go. You can shop online with your friends and see what jeans they like.
Filed under: Social media marketing, web 2.0 | Tagged: facebook like, levis, Social media | Leave a comment »
Posted on April 21, 2010 by Katherine
They announced that there are two weeks left to transition in case you missed the first announcement six months ago. More info here.
Filed under: public relations, SEO | Tagged: google news sitemap, news sitemap, news xml sitemap | 1 Comment »
Posted on April 16, 2010 by Katherine
Just announced today. If you have a free Ning network, you will now be forced to upgrade to a paid account or take your business elsewhere.
Read more about Ning’s shut down of free service.
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Posted on March 26, 2010 by Katherine
I had a great time speaking yesterday at PRSA’s Association and Non-Profit Day in Washington, DC about how to get over 1 Million visitors to your website using an integrated digital strategy using SEO, PPC, traditional press, social media and blogger outreach.
Here’s the How to Get 1 Million Visitors to your Website a Month presentation.
Filed under: integrated marketing | Tagged: blogger outreach, digital strategy ideas, Google Adwords, one million visits, PRSA, SEO, Social media | Leave a comment »
Posted on March 1, 2010 by Katherine
I thought this article would be useful for folks interested in tracking actions on their Facebook Fan pages using Google Analytics.
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