- Katherine Watier is an online marketing professional with expertise in SEO, PPC, email, social media and web analytics. She currently works as the VP of Online Strategy and Marketing Insights for Ketchum Inc.
Prior to Ketchum, she worked as the Director of Online Marketing for Environmental Working Group. She worked as the Director of Online Strategies at OMP (a marketing consulting firm) and as the Director of Internet Marketing for Points of Light & Hands On Network (POLF/HON), and as the Director of Marketing & Sales for 1-800-Volunteer.org and HelpinDisaster.org. In all of these roles she educated nonprofits about best practices in search engine optimization and marketing related to capturing the interest of potential volunteers using online tools. She also managed the online marketing for all POLF/HON web properties.
Katherine started her professional career in service by joining National 4-H Council in 1999 as a member of the Alumni Development department, and in marketing roles at a datawarehousing consulting firm and at a telecom trade association. Katherine also worked for Youth Service America as the Field Manager for National Youth Service Day, where she managed and supported 50 lead agencies in planning and promoting large (300 to 75,000 volunteers per site) events for the weekend celebration and media campaign.
Katherine has a BA in Social Psychology from Hampshire College and a graduate degree in Technology Marketing & Business from Georgetown University.
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