Many of you who have attended my trainings or have been reading this blog know that I encourage non-profits to take advantage of Google’s free tools (in particular Google Analytics and Google Website Optimizer). Google now has a Business Channel on YouTube that has some great how-to videos which I would encourage you to check out.
Regardless of how engaged your constituents are with your mission, you can expect to lose at least one third to one half of your email database every year due to list churn. Do you make it easy for your subscribers to change their email address?
There are some great best practices here from Email Insider for implementing a change of address feature for your email subscribers.
Among the tips:
1. Make it obvious where someone needs to click to change their address
2. If possible, pre-populate your change of address web form with your subscriber’s information
3. Make sure to show a thank you/confirmation page and send an email to the subscriber’s new email address confirming the change.
I wanted to make my readers aware of the latest buzz about the Ask.com search engine. An industry insider has shared with the Silicon Alley Insider that leadership might pull the plug on Teoma, the engine that powers Ask’s search, and just using Google. If that’s the case, it would eliminate a search engine from the running and web managers would only have to optimize for three different search engine algorithms, not four.