Web Analytics Master Certification from Market Motive

I’m deep into getting my master certification from Market Motive in web analytics, so you should start to see more analytical post from me soon!

In the meantime, I would encourage you to read my “professors” blog: Occam’s Razor


Ensuring that your blog is SEO friendly

Blogs that run off of WordPress and have set up SEO plugins are generally more naturally SEO friendly than pages generated by a CMS system, but there are unique technical challenges that you should be aware of to make sure your blog is as SEO friendly as it can be.

I stumbled on these series of videos which I think do a great job of explaining the challenges of optimizing your blog for search.

Nonprofits Can now add Call to Action Button in YouTube

I wanted to share the news! Previously, nonprofits were not able to link back to their website call to action page in YouTube – only display a Google Checkout button for donations or their main website URL.

Now you can create a call to action overlay for particular videos which will link back to your particular call to action page.

Here are the instructions from YouTube:

Just go to the “Edit Video” section of your video, then
fill out the fields in the section marked “Call to Action overlay.”
Then insert:
* A short headline
* Ad text
* Destination URL
* An image
…and you’re set to go. Now the Call to Action overlay will appear
whenever someone watches that video.

Every nonprofit that has a video running on YouTube that is related to an active campaign, should turn on this feature.