Posted on December 15, 2008 by Katherine
This is the first time I’m going to do a full online marketing 101 crash course (including email) in under an hour, so we’ll see how it goes. If you’re interested in viewing the presentation I’ll be using for Environmental Working Group this next week in Washington, DC, you can view the online marketing 101 presentation here.
Filed under: "email marketing", blog promotion, Craigslist, facebook, Flickr, fundraising, Google, hits vs visitors, integrated marketing, keyword research, keyword research tools, link building, live.com, mobile, MySpace, online marketing training, paid ads, reputation management, SEM, SEO, usability, web 2.0, web analytics, writing for the web, Yahoo, YouTube | Tagged: environment, nonprofit fundraising, online marketing training, washington dc | 3 Comments »
Posted on December 14, 2008 by Katherine
From the Google blog:
“In the spirit of holiday giving, we’ve partnered with nonprofit organizations to create themes that showcase the change they are helping to create. With iGoogle Themes for Causes, you can show your support for the cause that inspires you most by adding that theme to your iGoogle page.
Our partners in iGoogle Themes for Causes span a variety of areas including the environment, international development, education, health, civil rights, and disaster relief. They include organizations like Heifer International, Oxfam America, Ashoka, Doctors without Borders, Save the Children, charity:water, and Conservation International — just to name a few. We’re honored to help these organizations increase their reach by making their themes available to the millions of iGoogle users around the world who care about the great work they’re doing.
The intent of these themes is to raise awareness as well as donations. Each theme has a “Donate” link that appears in the upper right-hand corner to make your holiday donations easier.”
Filed under: SEM | Tagged: igoogle themes, non profit, non-profits | Leave a comment »
Posted on December 3, 2008 by Katherine
Thought this was a brilliant analogy about the difference between SEO and PPC, and it illustrates why I’m a SEO advocate.
PPC = renting the land
SEO = Owning it
Filed under: SEM, SEO | Tagged: difference between Seo and ppc, PPC, SEO | 1 Comment »