Adding Google analytics to your Facebook Fan Page

I thought this article would be useful for folks interested in tracking actions on their Facebook Fan pages using Google Analytics.

Advertisements

Facebook Fan Pages Now Showing in Google Search Results

SEO for Facebook Fan update pages is more important than ever now that Google announced that it will be displaying the results from 3 million fan pages in Google search results.

You can see their announcement via Twitter.

Google doesn’t have access to personal profile updates because of Facebook’s agreement with Bing, and for that I’m glad. I like using Facebook to quickly get in touch with all of my friends, but I’m sure items that my friends share with me (like updates on their pregnancy, clumsy moments, etc) are not ones that they want found via a Google search.

If you have personal profiles elsewhere you might want to be careful of what you post where, and adjust your privacy settings appropriately. In December 2009 Google announced that it would add data from Facebook, MySpace, FriendFeed, Jaiku, Indenti.ca and Twitter to its search results (and now Google Buzz of course). From an organizational perspective, this is good news if your deploying good SEO practices to your updates on those sites. For a person, you just want to be a bit more careful about what you share with the world.

The recent news around PleaseRobMe is a perfect example of this. As a single woman, I’ve always been wary of revealing too much online about where I was physically in the world, and this site has been broadcasting when people update via their Twitter account from geographic locations that are not their house – announcing to the world that their house is up for grabs from a robber’s perspective.

When social media sites and search engines change their privacy policies so frequently, it’s certainly hard as an individual to keep up. Perhaps when everyone’s information is public we will stop caring?

Guides to Sharing Content via Social Networks

I’ve been working on putting together a training session for our in house bloggers on how to share their blog posts on various social networking sites as a way to create a process for regularly sharing our content.

Our blogs already have ShareThis embedded on each post, and in putting the training together, I found a bunch of well written guides to some of the major social sites that I wanted to share. Here they are:

Enjoy!

By 2010 Yahoo Homepage will Integrate Facebook

A very smart move and one that will create more traffic from the Yahoo homepage to other parts of the Yahoo property I would predict…maybe a spike in people using Yahoo Buzz?

Happy Day! Promoting Using Social Media Just Got a Bit Easier!

Facebook announced a new feature that they are rolling out to pages that lets the administrator automatically publish the update to Twitter.

Searches up in Facebook, Down in Google Last Month

Fascinating and tied to the recent Wired article about the growth of the walled off Facebook network. Here’s the full article listing how total search queries grew in Facebook, but drop in Google.

Social Networks and Blogging More Popular than Email

For all of you still trying to convince your bosses that social networking is something you should be involved in, feel free to reference the latest research from Neilsen Online which shows that people are now spending more time checking social networking sites and blogs than reading email.