Obama is Winning the Online Marketing Race

From a Business Week report:

Democrats have been focused on recruiting supporters online while McCain has been spending campaign donors on TV. The difference is striking:

Obama now boasts 1.5 million friends on Facebook and MySpace, and 43,026 Twitter followers, not to mention 850,000 fans on MyBarackObama.com, his personal social network. In contrast, McCain has 203,343 supporters across MySpace and Facebook.

To compensate for missed connections, McCain’s campaign launched McCainSpace in February, a social network where users can create McCain-centric personal profiles. Commentator Michael Goldfarb was also hired to blog for McCain’s website.

This month the Republicans also launched MeetBarackObama.com, a social media site that highlights Barack’s weaknesses.

I’m not sure if McCain will be able to catch up, and I still don’t think he’s using social networks in an authentic way that will seem “real” online.


Online List Generation and Donor Cultivation

I’ve been busy building an online services team here at OMP, but wanted to share a presentation that I gave along with one of my colleagues here at OMP focused on how to use online marketing to build a donor list, how to eliminate issues with list acquisition on your website, and how to create a cultivation and fundraising email campaign. We gave the presentation at the Democracy in Action conference, and you can view the our online marketing and email cultivation  presentation on Slideshare.

Viral Angry Leprechaun

This is a brilliant piece of viral marketing an link bait from Emerald Nuts that I find brilliant (and look I’m now spreading it’s reach by sharing it with you!)

Of course it would have been even more succesful if I could grab the video embed code from their site, but you’ll just have to head over there to check it out: