Google is now letting users vote on search results

Ok. I realize this is a beta program that you need to opt into, but you have to wonder if this is the first step in Google letting users have more control over voting on search results.

Here’s the description from the Google Blog:

Have you ever wanted to mark up Google search results? Maybe you’re an avid hiker and the trail map site you always go to is in the 4th or 5th position and you want to move it to the top. Or perhaps it’s not there at all and you’d like to add it. Or maybe you’d like to add some notes about what you found on that site and why you thought it was useful. Starting today you can do all this and tailor Google search results to best meet your needs.

Today we’re launching SearchWiki, a way for you to customize search by re-ranking, deleting, adding, and commenting on search results. With just a single click you can move the results you like to the top or add a new site. You can also write notes attached to a particular site and remove results that you don’t feel belong. These modifications will be shown to you every time you do the same search in the future.

So how does this impact non-profits?

If you haven’t optimized your title and description tag for each of your webpages (or if those tags are empty) users are going to vote your result out of the search results. At the moment, that only means you won’t appear for that person’s search results, but we have no idea how this data is going to be used by Google in the future.

So I would get started now to fill in those meta tags – and make them match & unique for each page. Make sure to write the description tag so that it entices the user to click (or now keep) your search result.