Facebook Fan Pages Now Showing in Google Search Results

SEO for Facebook Fan update pages is more important than ever now that Google announced that it will be displaying the results from 3 million fan pages in Google search results.

You can see their announcement via Twitter.

Google doesn’t have access to personal profile updates because of Facebook’s agreement with Bing, and for that I’m glad. I like using Facebook to quickly get in touch with all of my friends, but I’m sure items that my friends share with me (like updates on their pregnancy, clumsy moments, etc) are not ones that they want found via a Google search.

If you have personal profiles elsewhere you might want to be careful of what you post where, and adjust your privacy settings appropriately. In December 2009 Google announced that it would add data from Facebook, MySpace, FriendFeed, Jaiku, Indenti.ca and Twitter to its search results (and now Google Buzz of course). From an organizational perspective, this is good news if your deploying good SEO practices to your updates on those sites. For a person, you just want to be a bit more careful about what you share with the world.

The recent news around PleaseRobMe is a perfect example of this. As a single woman, I’ve always been wary of revealing too much online about where I was physically in the world, and this site has been broadcasting when people update via their Twitter account from geographic locations that are not their house – announcing to the world that their house is up for grabs from a robber’s perspective.

When social media sites and search engines change their privacy policies so frequently, it’s certainly hard as an individual to keep up. Perhaps when everyone’s information is public we will stop caring?

Advertisements

By 2010 Yahoo Homepage will Integrate Facebook

A very smart move and one that will create more traffic from the Yahoo homepage to other parts of the Yahoo property I would predict…maybe a spike in people using Yahoo Buzz?

Google’s Index Cap for your Site

Fascinating article by Randy from SEOMoz about how Google potentially caps the # of URLs it will index from your site.

This is particularly a problem for my team at EWG for a few reasons:

  1. This organization has been online since the beginning of the Internet, and old reports are still live online. Walking staff through which pages should be live and which could be retired can be a time consuming process
  2. Until I came on board, they did not have an online marketing team, so that robot.txt file was not utilized (and we are still working on it). That means that for intensive search features, Googlebot will try to execute the searches and follow the results – wasting time on pages you may not want indexed.
  3. I’ve spent a bit of time educating staff about being conservative about putting up pages that we want visitors to read, but don’t necessarily want indexed (like our references pages)
  4. And the fine tuning that you need to do for WordPress blogs are intense. There’s a great video here that walks you through some of that.
  5. Leading all of this is the challenge of focusing an organization around where they would like to be found online. EWG has an idea now, but many nonprofits don’t. Without clear keyword targets, it’s hard to streamline online content to work for the organization instead of wasting the Googlebot’s time.

If you haven’t read the article, I would. And if you have any tools for managing such a challenge for a page with a HUGE number of pages, let me know.

Google to Hold Live Webmaster Chat

Info off of Search Engine Land:

The Google Webmaster Central blog announced the first new live chat event in over a year. This event is named the “Holiday Webmaster Webinar” and takes place a week from Friday, November 13th at 10:00 am, Pacific Standard Time (GMT -08:00, San Francisco). Again, this is the first one since October 2008.

This meeting is hosted by Senior Search Quality Engineer Greg Grothaus, and AdWords Evangelist Fred Vallaeys. They’ll be discussing a range of webmaster best practices and useful Google tools followed by a Q&A session to make sure you and your site are well primed for the holiday rush.

The meeting number is 574 659 815 and the password is webmaster. To access the event:

1. Go to https://googleonline.webex.com/googleonline/j.php?ED=133402392&UID=0&PW=db339c4e641e0f525412171e5646
2. Enter your name and email address.
3. Enter the meeting password: webmaster
4. Click “Join Now”.

To join the teleconference only call-in toll-free number (US/Canada): 866-469-3239 or call-in toll number (US/Canada): 1-650-429-3300.

 

Google Sidewiki – Death to Static Webpages

Awesome! Now anyone using the Google Toolbar can leave comments for others to see about your webpages through Google Sidewiki.

Screenshot of Google Sidewiki

Screenshot of Google Sidewiki

Luckily you can (through Google Webmaster Tools) create a webmaster entry that will appear on top, but this is a challenging new feature for anyone (like me) who is trying to get a handle on existing webpages that you know are not designed to their full effectiveness. Now users can comment on those type of issues.

This is also going to make it challenging to know the reason why your landing pages are not converting – is it because of the landing page itself, or the SideWiki text?

So much for the line between a website and a blog. Now even static content can have commenting going on whether or not you as a webmaster intended for that to happen.

I can’t find anything within the documentation that makes it easy for you as a webmaster to sign up for a feed of updates on SideWiki comments on pages you own – let me know if you figure out how that can happen. Otherwise I’m not sure (as a manager of multiple websites) how you stay on top of something like this…

Google Insights for Search

Another tool to add to your keyword research tool belt. Google’s Insights for Search tool lets you:

  • Look at a portion of keyword search results – by location, category, or Google vertical (news, images)
  • a graph with the search volume, indicating interest over time (GMT) for your terms, plotted on a scale from 0 to 100; the totals are indicated next to bars by the search terms (read more about how we scale and normalize the data)
  • lists of the top searches and top rising searches

It only shows terms with a significant amount of search volume, and of course it’s only Google search data, but worth looking at as your expanding your keyword list. Check out Google’s newest beta tool.

Hunch – The Decider

Finally! A site that can help me with questions like:

Does he love me or not?
Should I ask him out?
Should I wear red or blue today?
Should I go back to school?

You think I’m kidding, but really these are the question the site says it handles.

In short, it helps users make decisions by guiding them through a series of questions on their chosen topic. Above, the topic is about choosing which island in Hawaii to visit. After answering a series of questions (all created and modified by Hunch users), Hunch provides a recommendation based on your answers, on what it knows about you from other activity on the site, and from the likes and dislikes of similar Hunch users.

Too funny: www.hunch.com