I wanted to share the news! Previously, nonprofits were not able to link back to their website call to action page in YouTube – only display a Google Checkout button for donations or their main website URL.
Now you can create a call to action overlay for particular videos which will link back to your particular call to action page.
Here are the instructions from YouTube:
Just go to the “Edit Video” section of your video, then
fill out the fields in the section marked “Call to Action overlay.”
* A short headline
* Ad text
* Destination URL
* An image
…and you’re set to go. Now the Call to Action overlay will appear
whenever someone watches that video.
Every nonprofit that has a video running on YouTube that is related to an active campaign, should turn on this feature.