Thought this was a brilliant analogy about the difference between SEO and PPC, and it illustrates why I’m a SEO advocate.
PPC = renting the land
SEO = Owning it
Filed under: SEM, SEO Tagged: | difference between Seo and ppc, PPC, SEO
[…] at search marketing for non profits has a nice analogy between SEO and PPC. PPC she says is like renting the land while SEO is like owning the land. Perhaps this is true, […]
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