Teens Say Social Life would end if they couldn’t text

Had to share a fascinating survey results from from CTIA and Harris Interactive (via MarketingCharts).

Here are some highlights:

  • Four out of five teens (17 million) carry a wireless device
  • A majority (57 percent) of teens view their cell phone as the key to their social life.
  • Teens admitted spending nearly an equal amount of time talking as they do texting each month. The feature is so important to them that if texting were no longer an option 47 percent of teens say their social life would end or be worsened – that’s especially so among females (54 percent vs. 40 percent).
  • 42 percent of teens say they can text blindfolded

Also on teens’ wish lists are phones that…

  • Guarantee secured data access to the user only (80 percent)
  • Provide accessibility to personal health records (66 percent)
  • Present opportunities to be educated anywhere in the world (66 percent)
  • Bring users closer to global issues impacting teens’ world (63 percent)
  • Are shockproof and waterproof (81 percent)
  • Have endless power (80 percent)
  • Feature a privacy screen (58 percent)
  • Are made of flexible material and fold into different shapes and sizes (39 percent)
  • Have artificial intelligence – ask it questions and it gives answers (38 percent)

If you’re a nonprofit that serves teens and you’re not offering mobile friendly websites, the ability for them to communicate and donate to you via text message, etc. You’re clearly missing your marketplace…


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: