Using Social Psychology Findings for Email Subject Lines

One of the great things about online marketing is that there are a wealth of free webinars and training sessions available online that actually teach you something.

One that I had to share is Marketing Experiment’s Webinar on how to optimize headlines. You MUST spend a moment watching this webinar. It will teach you how to pick words and word order in subject lines and headlines for landing pages that will drive positive results. It also walks folks through how to test both elements.


Click here for Flash format (slides with audio)


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