More Proof that Political Campaigns Need to be Online

As if Barack Obama’s success with online marketing wasn’t enough proof, I just stumbled upon a study today that highlight’s America’s assumption that political campaigns should be online.

While I’ve been convinced for years that successful political campaigns need to embrace online marketing and social media, it never hurts to use some hard data to convince clients that an online presence (and notice the study highlights online activities beyond a website) are a necessity.

Best Methods for Political Candidates to Get Voters Attention Online

Best Methods for Political Candidates to Get Voters Attention Online

Did you notice the % for viral video, social networking and text messaging? Those are areas that would have been almost non-existent during the last campaign.  Both social networking and viral videos are grassroot tactics where you need to let go of controlling the message and let your supporters talk for you…challenging concepts for old school marketers to understand.

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