Online Marketing Books for your Bookshelf

While I do most of my learning about online marketing through reading  posts on and and, and, I do actually own a few online marketing books that have been very helpful. I wanted to share my reading list for others looking to expand their online marketing knowledge.

Here they are:

Groundswell by Charlene Li (Forrester Research) and Josh Bernoff

This is a must read. It provides examples of how nonprofits and corporations have rolled out social media campaigns.

The Long Tail by Chris Anderson

Also a must read. It will give you insight into what folks are talking about when they mention “the long tail”.

Google Analytics 2.0 by jerri L Ledford and Mary E. Tyler

Search Engine Optimization an Hour a Day by Jennifer Grappone and Gradiva Couzin

A great beginner book to get you started making changes to your site.

Web Analytics: an Hour a Day by Avinash Kaushik

Marketing to the Social Web by Larry Weber

Similar to Groundswell

Do it Wrong Quickly by Mike Moran

Similar to Groundswell

Advanced Web Metrics with Google Analytics by Brian Clifton

This book was great. It outlines a few really useful Google Analytics hacks. I recommend anyone who is using Google Analytics to purchase this book.


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