Page Load Speed Matters for Paid Search Ads

I don’t often talk about paid ads on this blog because they are more time consuming and nonprofits can get quite a return just using natural or free optimization techniques. However, studies have shown that if you have both a paid ad and a natural search result on the same page, you have greater brand recognition and click through rate.

If you are involved in placing paid search ads through the Google grant program, you should be aware that the speed of the load time for your landing page for your ad affects your quality score. And your quality score directly impacts how much you pay for your ad, and your ad’s position in Google and the Google Network.

There’s a great article here with tools that you can use to determine your page load time and improve your landing page performance.


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