The Value of Registering with Local Searches

The latest buzz in Search Engine Marketing (SEM) is local search. As a non-profit, should you focus on these search engines? Absolutely! Why?

63% of US Internet users (109 million people) performed a local search in July of 2006.

(according to a September 2006 comScore analysis). It’s also easy and free for non-profits to register. I would suggest that non-profits looking for volunteers register or post to the following sites:
Google maps
Yahoo local
Insider Pages. You join, then add your business.
True Local

With some of these sites, it’s important to re-visit them to see what is being said about your organization. Insider pages allows for users to leave reviews, and you want to make sure that the comments that are left are positive about the work you are doing!


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