How to Get Over 1 Million Visitors a Month Presentation

I had a great time speaking yesterday at PRSA’s Association and Non-Profit Day in Washington, DC about how to get over 1 Million visitors to your website using an integrated digital strategy using SEO, PPC, traditional press, social media and blogger outreach.

Here’s the How to Get 1 Million Visitors to your Website a Month presentation.

Google’s Index Cap for your Site

Fascinating article by Randy from SEOMoz about how Google potentially caps the # of URLs it will index from your site.

This is particularly a problem for my team at EWG for a few reasons:

  1. This organization has been online since the beginning of the Internet, and old reports are still live online. Walking staff through which pages should be live and which could be retired can be a time consuming process
  2. Until I came on board, they did not have an online marketing team, so that robot.txt file was not utilized (and we are still working on it). That means that for intensive search features, Googlebot will try to execute the searches and follow the results – wasting time on pages you may not want indexed.
  3. I’ve spent a bit of time educating staff about being conservative about putting up pages that we want visitors to read, but don’t necessarily want indexed (like our references pages)
  4. And the fine tuning that you need to do for WordPress blogs are intense. There’s a great video here that walks you through some of that.
  5. Leading all of this is the challenge of focusing an organization around where they would like to be found online. EWG has an idea now, but many nonprofits don’t. Without clear keyword targets, it’s hard to streamline online content to work for the organization instead of wasting the Googlebot’s time.

If you haven’t read the article, I would. And if you have any tools for managing such a challenge for a page with a HUGE number of pages, let me know.

Nice Analogy Between SEO and PPC

Thought this was a brilliant analogy about the difference between SEO and PPC, and it illustrates why I’m a SEO advocate.

PPC = renting the land
SEO = Owning it

Google is now letting users vote on search results

Ok. I realize this is a beta program that you need to opt into, but you have to wonder if this is the first step in Google letting users have more control over voting on search results.

Here’s the description from the Google Blog:

Have you ever wanted to mark up Google search results? Maybe you’re an avid hiker and the trail map site you always go to is in the 4th or 5th position and you want to move it to the top. Or perhaps it’s not there at all and you’d like to add it. Or maybe you’d like to add some notes about what you found on that site and why you thought it was useful. Starting today you can do all this and tailor Google search results to best meet your needs.

Today we’re launching SearchWiki, a way for you to customize search by re-ranking, deleting, adding, and commenting on search results. With just a single click you can move the results you like to the top or add a new site. You can also write notes attached to a particular site and remove results that you don’t feel belong. These modifications will be shown to you every time you do the same search in the future.

So how does this impact non-profits?

If you haven’t optimized your title and description tag for each of your webpages (or if those tags are empty) users are going to vote your result out of the search results. At the moment, that only means you won’t appear for that person’s search results, but we have no idea how this data is going to be used by Google in the future.

So I would get started now to fill in those meta tags – and make them match & unique for each page. Make sure to write the description tag so that it entices the user to click (or now keep) your search result.

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