Comments for Search Marketing for NonProfits http://searchmarketingfornonprofits.wordpress.com How Search Marketing Can Help NonProfits Recruit Donors, Volunteers and Members Fri, 18 Jul 2008 22:57:11 +0000 http://wordpress.org/?v=MU Comment on Obama is Winning the Online Marketing Race by Kari Rippetoe http://searchmarketingfornonprofits.wordpress.com/2008/06/30/obama-is-winning-the-online-marketing-race/#comment-77 Kari Rippetoe Tue, 01 Jul 2008 21:53:24 +0000 http://searchmarketingfornonprofits.wordpress.com/?p=159#comment-77 You're absolutely right, Katherine. I kind of see it as echos of Kennedy vs. Nixon. Obama is just more "connected" to voters where they are - which is online. You’re absolutely right, Katherine. I kind of see it as echos of Kennedy vs. Nixon. Obama is just more “connected” to voters where they are - which is online.

]]> Comment on NonProfit using Social Media: Goodwill of Greater Washington by Katherine http://searchmarketingfornonprofits.wordpress.com/2008/02/15/nonprofit-using-social-media-goodwill-of-greater-washington/#comment-64 Katherine Wed, 14 May 2008 19:25:37 +0000 http://searchmarketingfornonprofits.wordpress.com/?p=94#comment-64 I totally agree. Anyone who thinks that social media is only for youth should use www.quantcast.com to look up the demographics of the social media site that you're looking at. Or even more interestingly, Forrester Research's newest data about MySpace and Facebook users: http://www.web-strategist.com/blog/2008/01/09/social-network-stats-facebook-myspace-reunion-jan-2008/ I totally agree. Anyone who thinks that social media is only for youth should use http://www.quantcast.com to look up the demographics of the social media site that you’re looking at. Or even more interestingly, Forrester Research’s newest data about MySpace and Facebook users: http://www.web-strategist.com/blog/2008/01/09/social-network-stats-facebook-myspace-reunion-jan-2008/

]]> Comment on NonProfit using Social Media: Goodwill of Greater Washington by Marc http://searchmarketingfornonprofits.wordpress.com/2008/02/15/nonprofit-using-social-media-goodwill-of-greater-washington/#comment-63 Marc Wed, 14 May 2008 19:11:16 +0000 http://searchmarketingfornonprofits.wordpress.com/?p=94#comment-63 Katherine, Interestingly enough, this post has given me cause to think that truly the social divide, pun intended, is slowly closing between your typical and stereotypical if you will, social media user. i.e the 18-25 year old. I am always concerned that running a social media campaign was always a crapshoot when aimed at boomers for instance. Alas, boomers now comprise almost 45% all facebook users and the average age of the Linkedin user is 41! Myspace is becoming the Netscape of Social media! Marc Katherine, Interestingly enough, this post has given me cause to think that truly the social divide, pun intended, is slowly closing between your typical and stereotypical if you will, social media user. i.e the 18-25 year old.

I am always concerned that running a social media campaign was always a crapshoot when aimed at boomers for instance. Alas, boomers now comprise almost 45% all facebook users and the average age of the Linkedin user is 41!

Myspace is becoming the Netscape of Social media!

Marc

]]> Comment on Getting Bloggers to Help Raise Funds for Your Nonprofit by Katherine http://searchmarketingfornonprofits.wordpress.com/2007/09/12/getting-bloggers-to-help-raise-funds-for-your-nonprofit/#comment-39 Katherine Wed, 09 Apr 2008 14:41:09 +0000 http://searchmarketingfornonprofits.wordpress.com/2007/09/12/getting-bloggers-to-help-raise-funds-for-your-nonprofit/#comment-39 Compete.com says that iyomu.com only has 37,447 unique visitors - that's lower than most nonprofit sites, so it doesn't seem like a social media community that is worth the time. Compete.com says that iyomu.com only has 37,447 unique visitors - that’s lower than most nonprofit sites, so it doesn’t seem like a social media community that is worth the time.

]]> Comment on YouTube now provides stats by Youtube » YouTube now provides stats http://searchmarketingfornonprofits.wordpress.com/2008/04/08/youtube-now-provides-stats/#comment-37 Youtube » YouTube now provides stats Tue, 08 Apr 2008 16:13:58 +0000 http://searchmarketingfornonprofits.wordpress.com/?p=128#comment-37 [...] Katherine wrote an interesting post today on YouTube now provides statsHere’s a quick excerptYou can now access web analytic type reports for each of the videos that you have on YouTube. More info here. [...] [...] Katherine wrote an interesting post today on YouTube now provides statsHere’s a quick excerptYou can now access web analytic type reports for each of the videos that you have on YouTube. More info here. [...]

]]> Comment on How Nonprofits Manage Multiple Social Media Profiles by Katherine http://searchmarketingfornonprofits.wordpress.com/2008/03/27/how-nonprofits-manage-multiple-social-media-profiles/#comment-36 Katherine Mon, 31 Mar 2008 22:06:56 +0000 http://searchmarketingfornonprofits.wordpress.com/?p=115#comment-36 Found a great online tool to help non-profits determine whether being involved in a particular social network is worth their time: http://www.frogloop.com/social-network-calculator Found a great online tool to help non-profits determine whether being involved in a particular social network is worth their time:

http://www.frogloop.com/social-network-calculator

]]> Comment on How Nonprofits Manage Multiple Social Media Profiles by Beth Kanter http://searchmarketingfornonprofits.wordpress.com/2008/03/27/how-nonprofits-manage-multiple-social-media-profiles/#comment-35 Beth Kanter Fri, 28 Mar 2008 03:41:27 +0000 http://searchmarketingfornonprofits.wordpress.com/?p=115#comment-35 Thanks for the shout out - glad you found the article useful! Thanks for the shout out - glad you found the article useful!

]]> Comment on Making it Easy for Email Subscribers to Change Their Address by Yaz Okulu http://searchmarketingfornonprofits.wordpress.com/2008/03/10/making-it-easy-for-email-subscribers-to-change-their-address/#comment-34 Yaz Okulu Fri, 21 Mar 2008 21:32:21 +0000 http://searchmarketingfornonprofits.wordpress.com/?p=109#comment-34 does anyone knows if there is any other information about this subject in other languages? does anyone knows if there is any other information about this subject in other languages?

]]> Comment on Ask.com to Shut Down? by Katherine http://searchmarketingfornonprofits.wordpress.com/2008/03/03/askcom-to-shut-down/#comment-21 Katherine Fri, 07 Mar 2008 13:53:34 +0000 http://searchmarketingfornonprofits.wordpress.com/?p=102#comment-21 another update (this is from Forbes.com): nterActiveCorp's search engine Ask.com wants to stay in the search game, even as it prepares to thin its workforce. Wednesday, a spokeperson for the Oakland-based search company confirmed that 8% of Ask's workforce is being axed, totalling some 40 firing. However, he also said that Ask will continue to be a contender in the search category and is going to focus on its strengths to grow. The Ask representative said that reports of the site becoming oriented towards older women are false and were fueled by an erroneous Associated Press article that has since been changed. http://www.forbes.com/technology/ebusiness/2008/03/05/iac-ask-update-markets-equity-cx_md_0305markets33.html another update (this is from Forbes.com):

nterActiveCorp’s search engine Ask.com wants to stay in the search game, even as it prepares to thin its workforce.

Wednesday, a spokeperson for the Oakland-based search company confirmed that 8% of Ask’s workforce is being axed, totalling some 40 firing. However, he also said that Ask will continue to be a contender in the search category and is going to focus on its strengths to grow.

The Ask representative said that reports of the site becoming oriented towards older women are false and were fueled by an erroneous Associated Press article that has since been changed.

http://www.forbes.com/technology/ebusiness/2008/03/05/iac-ask-update-markets-equity-cx_md_0305markets33.html

]]> Comment on Ask.com to Shut Down? by Katherine http://searchmarketingfornonprofits.wordpress.com/2008/03/03/askcom-to-shut-down/#comment-20 Katherine Wed, 05 Mar 2008 05:26:53 +0000 http://searchmarketingfornonprofits.wordpress.com/?p=102#comment-20 Newest update about Ask.com: The Search Engine feature will shut down, and Ask will go back to its AskJeeves format: Ask's new chief executive, Jim Safka said "as we revamped things, we had redundancies," explaining they "are reorienting the company around" areas they can grow. So, in my opinion, instead of building out core technologies to compete in the search space, Ask.com will now go back to their Jeeves stature and become a Q&A engine for married women, its core audience. The article goes on to explain that the new focus will be on women searching for health and entertainment, so if you're a non-profit that provides health information, Ask.com should still be on your radar... More info here: http://searchengineland.com/080304-145509.php Newest update about Ask.com:

The Search Engine feature will shut down, and Ask will go back to its AskJeeves format:

Ask’s new chief executive, Jim Safka said “as we revamped things, we had redundancies,” explaining they “are reorienting the company around” areas they can grow. So, in my opinion, instead of building out core technologies to compete in the search space, Ask.com will now go back to their Jeeves stature and become a Q&A engine for married women, its core audience.

The article goes on to explain that the new focus will be on women searching for health and entertainment, so if you’re a non-profit that provides health information, Ask.com should still be on your radar…

More info here:
http://searchengineland.com/080304-145509.php

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