Nonprofits Can now add Call to Action Button in YouTube

YouTube lets nonprofits link to call to action pages from videos.

Social Networks and Blogging More Popular than Email

For all of you still trying to convince your bosses that social networking is something you should be involved in, feel free to reference the latest research from Neilsen Online which shows that people are now spending more time checking social networking sites and blogs than reading email.

Free Buzz monitoring Tools

I wanted to share with everyone the buzz monitoring tools I’ve discovered and think are useful. This list assumes that you’ve set up Google and Yahoo Alerts and are looking for the next step.
Keotag – lets you search various social media sites (delicious, facebook, etc) by tags.
Yahoo Pipes
Back Type – to follow and monitor comments
Social [...]

Search Marketers that like to Rap

I’ve noticed a trend of search folks who like to rap and figured I would start a collection. Let me know if you find other funny/dorky SEM raps.
GAAC Rap
Here’s Paul Chastain from Just1 a Google Analytics Authorized Consulting company out of Idaho.

And of course the PPC Rap song from PopLabs
[...]

Salvation Army’s Online Marketing Efforts – Innovative, but not strategic

So I’m impressed by the creativity of the Salvation Army of Chicago’s marketing efforts. You can see their YouTube vide where they have Chicagoans helping them play a Christmas carol using the SA bells, and their online donation kettle.
They get a gold star for innovation, but no stars for effectiveness. Why? They did not develop [...]

Online Marketing 101 Training at Environmental Working Group

Online Marketing 101 Training presentation for Environmental Working Group.

Getting the Most out of YouTube

There’s no denying that the future of reaching people online involves creating and distributing videos via YouTube. In May of 2008 alone they had 12.6 million unique visitors.
So how do you get your video in front of those viewers?
Step 1: Get started, create an account, upload videos
Create an account, upload videos with appropriate tags (tags=keywords). [...]

A bit of fun – Social Media Campaigns for Boring Products

Just in case you were convinced that a product has to be cool to succeed in social media, here are a few examples of how social media campaigns can even help boring products or services.

More Proof that Political Campaigns Need to be Online

As if Barack Obama’s success with online marketing wasn’t enough proof, I just stumbled upon a study today that highlight’s America’s assumption that political campaigns should be online.
While I’ve been convinced for years that successful political campaigns need to embrace online marketing and social media, it never hurts to use some hard data to convince [...]

Using YouTube’s Analytics – Insight

During my training sessions with non-profits I have noticed that many are not taking advantage of the new web analytics being offered by YouTube. I wanted to write about what you can measure using YouTube Insight, provide tips for improving your YouTube channel, and highlight a few non-profits that I think are doing a great [...]