Yahoo and Microsoft Look Ready to Final Sign Search Deal

More info about the Microsoft/Yahoo news here. Looks like it won’t impact paid search ads, and there’s still some question if it will raise antitrust flags with the Department of Justice. Would certainly make life easier if you only need to pay attention to 2 search engines instead of three.

Slides from Social Media Presentation at AMA DC

I had a great time on a panel yesterday about social media organized by the DC Chapter of the American Marketing Association. I pulled together slides of useful online marketing tools and wanted to share them here. It was tons of fun getting folks excited about social media and web measurement.

Search Marketers that like to Rap

I’ve noticed a trend of search folks who like to rap and figured I would start a collection. Let me know if you find other funny/dorky SEM raps.
GAAC Rap
Here’s Paul Chastain from Just1 a Google Analytics Authorized Consulting company out of Idaho.

And of course the PPC Rap song from PopLabs
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Online Marketing 101 Training at Environmental Working Group

Online Marketing 101 Training presentation for Environmental Working Group.

Microsoft Hopes to Buy Yahoo, Google not Pleased

Now granted, of course Google wouldn’t want the other two big search engines to become one with a huge amount of market share, but I also have to agree that competition is a good thing for consumers.
If you want to catch up with the latest news on the potential buy, check out Search Engine Land’s [...]

How Search Engines Work Video

Just in case you haven’t been able to attend one of my training sessions, you can hear from SEOmoz’s Randy Fiskin about how search engines work in this video.

More Tips for Optimizing your Site for Yahoo or MSN

I found a great article about optimizing your site for MSN and Yahoo that I wanted to share. Here are highlights:
For Yahoo:Likes older sites with quality inbound linksLikes sites that are W3C Compliant – so make sure that it gets the OK through Bobby (online compliance tool) and that you’ve filled out your alt tags!
For [...]

Online Tools Provided by Google and Yahoo

If you own a website, you should be aware and sign up for the webmaster tools provided by the Search Engines:
Yahoo Site Explorer will show you the links coming into any Web site URL. That allows you to see what sites contribute to a competitor’s current PageRank. The links listed below are from pages Yahoo! [...]

Optimizing your site for Yahoo

Most of the tips that I have provided to our users focus on optimizing your site for Google, but I stumbled upon an article that just focuses on optimizing for Yahoo. The full article is here, and here are the bits I think you should focus on:

Title Tag: Keep your title tag as short as [...]