How we scan search results

It’s mornings like this that I feel 100% connected to my Hampshire College undergrad education. Back in 1994, the “build a website class” on my schedule was in the same department as the cognitive science folks who were focused on how the brain understands and comprehends the world around it.
I think doing online marketing without [...]

Online Marketing 101 Training at Environmental Working Group

Online Marketing 101 Training presentation for Environmental Working Group.

Using Social Psychology Findings for Email Subject Lines

One of the great things about online marketing is that there are a wealth of free webinars and training sessions available online that actually teach you something.
One that I had to share is Marketing Experiment’s Webinar on how to optimize headlines. You MUST spend a moment watching this webinar. It will teach you how to [...]

Writing for how People Read Online

Volunteer Centers and nonprofits use a variety of ways to get the word out to the community about their need for volunteers, and the specific volunteer jobs that they would like to fill. Many nonprofits use the media to spread the word, or create a flyer/brochure, or post something online.While the basic message can be [...]

Writing An Engaging & SEO Friendly Volunteer Opportunity

How much time do you spend in writing your volunteer title and job description before posting it in 1-800-Volunteer.org?
A well written description is 100 times more effective in recruiting volunteers for two reasons.
1. A volunteer opportunity description and title that uses keyword phrases that a potential volunteer might use to describe the job is 100% [...]