Shifting of Google’s Algorithm

I had to share this article from Search Engine Watch about how they see Google’s Algorithm shifting. The important parts to note are:

Google’s focus on the uptime of your website (keeping the server that runs your site up is more important than ever)
The important of keeping your website bounce [...]

Using Social Psychology Findings for Email Subject Lines

One of the great things about online marketing is that there are a wealth of free webinars and training sessions available online that actually teach you something.
One that I had to share is Marketing Experiment’s Webinar on how to optimize headlines. You MUST spend a moment watching this webinar. It will teach you how to [...]

Nonprofit Best Practices: Use of Flash

I like to spread the news of innovative online strategies to engage activists, and Amnesty International has one that I’d like to share called tearitdown.org.
Visitors get to sign their online petition and get to “own” a pixel of a picture of prisoners at Guantanam. It’s taking action to “tear down” the prison.
The site is very [...]

Men vs. Women – Is Your Site Speaking to your Audience

Did you know that men and womn interact with websites differently?
Are you trying to reach one of those audiences more than another?
You would be interested in the findings below. There’s a chance that your site design is making it difficult for your audience to find your information.
This is an exerpt from a much larger article [...]

How to SEO Flash

The Google help documents has a Q&A that asks Does Google index sites that use Macromedia Flash?
Yes, Google indexes pages that use Macromedia Flash. However, our crawlers may experience problems indexing Flash pages. If you’re concerned that Flash content on your pages may be inhibiting Google’s ability to crawl your site, you may want to [...]