Online Marketing Best Practices from the Obama Campaign

M+R Strategic Services just released a report outlining the strategies and best practices from the Obama new media campaign and how those practices should be applied to nonprofits and their online marketing and fundraising efforts. It’s a great read. Here’s the lead in paragraph:
The best news for nonprofits? The most successful new media strategies for [...]

Slides from Social Media Presentation at AMA DC

I had a great time on a panel yesterday about social media organized by the DC Chapter of the American Marketing Association. I pulled together slides of useful online marketing tools and wanted to share them here. It was tons of fun getting folks excited about social media and web measurement.

Speaking at American Marketing Association Panel on Social Media

I’m on an AMA panel this week about social media. The panel is unbelievably diverse, so it should be an interesting conversation and lunch is served!
Here’s the info:
What do a university medical center, a woodworking tools manufacturer, and an environmental nonprofit organization have in common? They’re all using social media to great effect…and they’re all [...]

Web Analytics Master Certification from Market Motive

Katherine Watier is getting her master certification in web analytics from Market Motive.

Online Marketing 101 Training at Environmental Working Group

Online Marketing 101 Training presentation for Environmental Working Group.

Getting the Most out of YouTube

There’s no denying that the future of reaching people online involves creating and distributing videos via YouTube. In May of 2008 alone they had 12.6 million unique visitors.
So how do you get your video in front of those viewers?
Step 1: Get started, create an account, upload videos
Create an account, upload videos with appropriate tags (tags=keywords). [...]

Tool to help you audit and fix your Google Analytics code

OK. This is coolest free tool I’ve found in at least the last six months, and I had to share. It helps audit the Google Analytics code on all of your pages to make sure you’ve installed it correctly.
Site Scan – check your Google Analtics Code
Totally cool. Enjoy!

Online Marketing Books for your Bookshelf

While I do most of my learning about online marketing through reading  posts on searchengineland.com and seomoz.org and seobook.com, and bruceclay.com, I do actually own a few online marketing books that have been very helpful. I wanted to share my reading list for others looking to expand their online marketing knowledge.
Here they are:
Groundswell by Charlene [...]

Video about Google’s Free Tools

If you’ve been too hesitant to just dive in and start using Google Analytics, Website Optimizer or Webmaster tools, Google now has a 60 minute training video for you. I encourage everyone to watch and start using the tools.

Online List Generation and Donor Cultivation

I’ve been busy building an online services team here at OMP, but wanted to share a presentation that I gave along with one of my colleagues here at OMP focused on how to use online marketing to build a donor list, how to eliminate issues with list acquisition on your website, and how to create [...]