Google Sidewiki – Death to Static Webpages

Awesome! Now anyone using the Google Toolbar can leave comments for others to see about your webpages through Google Sidewiki.
Luckily you can (through Google Webmaster Tools) create a webmaster entry that will appear on top, but this is a challenging new feature for anyone (like me) who is trying to get a handle on existing [...]

Happy Day! Promoting Using Social Media Just Got a Bit Easier!

Facebook announced a new feature that they are rolling out to pages that lets the administrator automatically publish the update to Twitter.

Slides from Social Media Presentation at AMA DC

I had a great time on a panel yesterday about social media organized by the DC Chapter of the American Marketing Association. I pulled together slides of useful online marketing tools and wanted to share them here. It was tons of fun getting folks excited about social media and web measurement.

Speaking at American Marketing Association Panel on Social Media

I’m on an AMA panel this week about social media. The panel is unbelievably diverse, so it should be an interesting conversation and lunch is served!
Here’s the info:
What do a university medical center, a woodworking tools manufacturer, and an environmental nonprofit organization have in common? They’re all using social media to great effect…and they’re all [...]

Nonprofits Can now add Call to Action Button in YouTube

YouTube lets nonprofits link to call to action pages from videos.

Grants Available for Online Citizen Media Project

In case anyone is interested….
Anyone with an idea for an online citizen media project in a
marginalized community anywhere in the world is welcome to apply for a grant of up to $5000 from Rising Voices, a project of Global Voices Online. The application process is short and sweet. Deadline on January 18! See link for [...]

Cool Flash Videos That Explain Social Media

Cool Flash videos that explain various social media tools like Facebook connect, and Twitter.

Salvation Army’s Online Marketing Efforts – Innovative, but not strategic

So I’m impressed by the creativity of the Salvation Army of Chicago’s marketing efforts. You can see their YouTube vide where they have Chicagoans helping them play a Christmas carol using the SA bells, and their online donation kettle.
They get a gold star for innovation, but no stars for effectiveness. Why? They did not develop [...]

Online Marketing 101 Training at Environmental Working Group

Online Marketing 101 Training presentation for Environmental Working Group.

Getting the Most out of YouTube

There’s no denying that the future of reaching people online involves creating and distributing videos via YouTube. In May of 2008 alone they had 12.6 million unique visitors.
So how do you get your video in front of those viewers?
Step 1: Get started, create an account, upload videos
Create an account, upload videos with appropriate tags (tags=keywords). [...]