Salvation Army’s Online Marketing Efforts – Innovative, but not strategic

So I’m impressed by the creativity of the Salvation Army of Chicago’s marketing efforts. You can see their YouTube vide where they have Chicagoans helping them play a Christmas carol using the SA bells, and their online donation kettle.
They get a gold star for innovation, but no stars for effectiveness. Why? They did not develop [...]

Online Marketing 101 Training at Environmental Working Group

Online Marketing 101 Training presentation for Environmental Working Group.

Shifting of Google’s Algorithm

I had to share this article from Search Engine Watch about how they see Google’s Algorithm shifting. The important parts to note are:

Google’s focus on the uptime of your website (keeping the server that runs your site up is more important than ever)
The important of keeping your website bounce [...]

Men vs. Women – Is Your Site Speaking to your Audience

Did you know that men and womn interact with websites differently?
Are you trying to reach one of those audiences more than another?
You would be interested in the findings below. There’s a chance that your site design is making it difficult for your audience to find your information.
This is an exerpt from a much larger article [...]

Google’s Instructional Videos on YouTube

Many of you who have attended my trainings or have been reading this blog know that I encourage non-profits to take advantage of Google’s free tools (in particular Google Analytics and Google Website Optimizer). Google now has a Business Channel on YouTube that has some great how-to videos which I would encourage you to check [...]