Become an SEO Warrior

Discovered this cute SEO flash game that lets you fight the enemies of good search engine optimization.
Incidentally, this is a great example of link baiting. Made me link to their site, now didn’t it?
This is published by 1-800-Volunteer.org. To learn more visit www.1-800-Volunteer.org.

Generating a Search Engine Sitemap for your website

What is this Sitemap business?
A sitemap is a free and easy way for you to tell the search engines (Google, Yahoo, Microsoft) about your website so that it can be indexed more comprehensively and efficiently.
How Sitemaps Work
A Sitemap is an XML file that you upload to your web server and it [...]

Where do I start with Search Engine Marketing?

Many folks who have attended my training and leave wondering where they should start when it comes to optimizing their site and marketing it to search engines. I understanding that everyone is busy in the non-profit world, and have created a cheat sheet of what one should do first if they have “no time”, and [...]

Cleaning Up your Volunteer Email List

We all hate to do it, but it has to be done – updating and cleaning up your volunteer email list. If you’re using a provider like Constant Contact, hopefully folks have been opting themselves out of your emails if they aren’t interested. If you’re mass emailing folks in some other fashion, you’ll have to [...]

Frequently used volunteer keyword phrases

I figured I would share the keyword phrases most often searched by Internet visitors interested in volunteering:
• volunteer opportunities• volunteering• volunteer• volunteer match• volunteer program• volunteer services• volunteer service• volunteer center• volunteer opportunity• community organization • volunteer group• community organization• volunteer jobs• voluntary work• charity work• service volunteering• local charities • volunteering opportunity• youth program• [...]

Emailing Volunteers

Do you know if your email message is being read by your volunteers? You subject line or return email address could be the problem. Before you send that email to your volunteers, make sure you check the words that you’re using in your subject line, and make sure to use a return email address that [...]

Keeping Volunteers Engaged Once They Find You

One of the best ways to keep volunteers engaged in regular service is to ensure that they are aware of new volunteer opportunities that match their interests & availability. In 1-800-Volunteer.org, a volunteer can be notified automatically of new opportunities by setting up what we call a VolunteerAlert, but often times local non-profits and Volunteer [...]

Can volunteers searching the web find you?

Come to the latest training about search engine optimization & marketing (which has been updated based on Katherine’s experience from the Search Engine Strategies Conference & Expo).
Why should you attend? Websites ARE NOT magically added to search engine’s indexes. Unless you work on optimizing your Volunteer Center’s website and marketing it to search engines (Google, [...]