I had a great time on a panel yesterday about social media organized by the DC Chapter of the American Marketing Association. I pulled together slides of useful online marketing tools and wanted to share them here. It was tons of fun getting folks excited about social media and web measurement.

I’m on an AMA panel this week about social media. The panel is unbelievably diverse, so it should be an interesting conversation and lunch is served!

Here’s the info:
What do a university medical center, a woodworking tools manufacturer, and an environmental nonprofit organization have in common? They’re all using social media to great effect…and they’re all ready to tell us more about it.

Be on hand as three articulate and energetic innovators–Ed Bennett from the University of Maryland Medical Center, Ted Hall from ShopBot Tools, and Katherine Watier from Environmental Working Group–join serial entrepreneur Casey Golden, founder and president of Small Act Network, in a stimulating and informative panel discussion. As always, it’s a wonderful networking opportunity and a great lunch!

WHAT: Executive Marketing Roundtable, sponsored by the American Marketing Assn.

TITLE: Putting Social Media in the Mix—How to Choose It, When to Use It

DATE: Thursday, June 25

TIME: 11:30 am – 2:00 pm

PLACE: Morrison & Foerster, 2000 Pennsylvania Ave. NW, Sixth Floor

COST: $50 Members
$65 Non-members

To register or find out more: http://www.amadc.org/events/event_calendar.html#0625

Register now online—limited seating!

Senior Marketing Executives Only, Please.

I had a great time this morning leading a training session for Leadership Alexandria’s alumnus related to online marketing, local search and social media for non-profits and businesses.

Here’s the online marketing presentation from today’s training.

I wanted to share with everyone the buzz monitoring tools I’ve discovered and think are useful. This list assumes that you’ve set up Google and Yahoo Alerts and are looking for the next step.

Keotag – lets you search various social media sites (delicious, facebook, etc) by tags.

Yahoo Pipes

Back Type - to follow and monitor comments

Social Mention – searches across a variety of social media sources, including Google blog search, Twitter, Delicious, FriendFeed, Flickr, Digg, YouTube. You can also set up RSS feeds and email alerts.

Serph – a search engine that searches across various sites.  The major social media sites that Serph uses are: Technorati, Digg, YouTube, Flickr, Google Blog Search, Bloglines, and Newsvine.

BuzzFeed.com – They say: We feature the kind of things you’d want to pass along to your friends: an outrageous video that’s about to go viral, an obscure subculture breaking into the mainstream, a juicy bit of gossip that everyone at the office will be talking about tomorrow, or an ordinary guy having his glorious 15-minutes of fame. And when you read BuzzFeed, you’ll always know the movies, music, and products that are on the rise and worth your time.

And last but not least, EgoSurf. This one just makes me smile. My blog received 2563 Ego points for my name, while my website recieved 2157 points. The ego meter graphic is one of the most amusing aspects.

Thought these Flash videos about social media were neat. They cover how HP used bloggers in their marketing plan, how Facebook Connect works, how to use Twitter as  a Tool, and how to create your own social network.