Levi’s Creates “Friends Store” using Facebook Like

I’m impressed by the turn around with this considering Facebook only announced it’s “like” feature that webmasters can imbed on their sites…what, like a week ago?

But here you go. You can shop online with your friends and see what jeans they like.

Facebook Fan Pages Now Showing in Google Search Results

SEO for Facebook Fan update pages is more important than ever now that Google announced that it will be displaying the results from 3 million fan pages in Google search results.

You can see their announcement via Twitter.

Google doesn’t have access to personal profile updates because of Facebook’s agreement with Bing, and for that I’m glad. I like using Facebook to quickly get in touch with all of my friends, but I’m sure items that my friends share with me (like updates on their pregnancy, clumsy moments, etc) are not ones that they want found via a Google search.

If you have personal profiles elsewhere you might want to be careful of what you post where, and adjust your privacy settings appropriately. In December 2009 Google announced that it would add data from Facebook, MySpace, FriendFeed, Jaiku, Indenti.ca and Twitter to its search results (and now Google Buzz of course). From an organizational perspective, this is good news if your deploying good SEO practices to your updates on those sites. For a person, you just want to be a bit more careful about what you share with the world.

The recent news around PleaseRobMe is a perfect example of this. As a single woman, I’ve always been wary of revealing too much online about where I was physically in the world, and this site has been broadcasting when people update via their Twitter account from geographic locations that are not their house – announcing to the world that their house is up for grabs from a robber’s perspective.

When social media sites and search engines change their privacy policies so frequently, it’s certainly hard as an individual to keep up. Perhaps when everyone’s information is public we will stop caring?

Guides to Sharing Content via Social Networks

I’ve been working on putting together a training session for our in house bloggers on how to share their blog posts on various social networking sites as a way to create a process for regularly sharing our content.

Our blogs already have ShareThis embedded on each post, and in putting the training together, I found a bunch of well written guides to some of the major social sites that I wanted to share. Here they are:

Enjoy!

Online Marketing Best Practices from the Obama Campaign

M+R Strategic Services just released a report outlining the strategies and best practices from the Obama new media campaign and how those practices should be applied to nonprofits and their online marketing and fundraising efforts. It’s a great read. Here’s the lead in paragraph:

The best news for nonprofits? The most successful new media strategies for the
campaign were all things that can – and should – be replicated by nonprofit
organizations. Build an email list. Send high-quality, engaging emails to those
constituents. Make them a part of the story. Run a program that is data-driven,
and use analytics to improve that program. Use authentic organizational content –
video, text and images – to tell a compelling story. Use email and phone calls to ask
online volunteers to participate in offline programs.

The report contained a few key concepts that I always impress upon my nonprofit clients, including:

  1. Be disciplined to create a strategy, consistent message, and stay on message – sending certain messages to certain segments for a reason. Measure. Rinse. Tweak. Repeat.
  2. Give your online marketing staff them the autonomy to make good decisions regardless of the HIPPO (Highest Paid Person’s Opinion) in the room. Did you know that the Obama campaign had a 81-person new media team that grew to nearly 170 people by the end of the campaign?
  3. Hire talented, trained staff (I would argue that this also means you actually need to pay for their talent. The number of nonprofit openings for online marketing staff with extremely low salaries I think demonstrates that many nonprofits don’t “get” that hiring talented online marketing staff is worth it.  From the report: Chief Technology Officer Michael Slaby had this piece of advice:
  4. You need more new media people than you think you do, and they are worth more than you think they are.

  5. Be authentic, and keep the focus on your supporters, let them interact with you. If your budget is supported by them, you won’t be able to do the work your organization works on without them.
  6. Content is important. You won’t be able to build an online audience without good content.
  7. Build your email list through website optimization and testing. (page 13-14 of the report). EVERY nonprofit needs to understand HOW important website optimization and testing is, and needs to make it an organizational priority.
  8. Timing. “Timing is more important than perfection” – Arun Chaudhary, New Media Road Director. I could not agree more. This applies to email, launching an ad campaign, posting on social media sites, putting up a blog posts. Posting or sending during certain times of day will have a much higher success rate than others. I always cringe when I see nonprofits posting a blog post or sending a email at midnight on Thursday night just because that was when it was “done” instead of waiting for the best time window and scheduling it to go out the next day.

All in all, great stuff and every nonprofit marketer should thoroughly read the report and absorb it’s findings. You can download the full report here

Corporate Online Marketing Best Practices Applied to Nonprofit Challenges.

I think this also demonstrates what I’ve been saying to folks all along. Corporate best practices around online marketing should be applied to nonprofit challenges. The tactics are the same, the message is just different and nonprofits have an advantage in that their supporters can be used to spread the word about their mission in social media more effectively than Coca Cola fans ever will. If you look at where the staff for the Obama campaign came from – it was largely corporate online marketing experience.

If you are a nonprofit online marketer, you should follow the for-profit marketers that have the extra resources and capacity to really test new strategies in the online space and follow blogs like SearchEngineLand.com rather than non-profit only forums. You will be a better marketer for it.

Slides from Social Media Presentation at AMA DC

I had a great time on a panel yesterday about social media organized by the DC Chapter of the American Marketing Association. I pulled together slides of useful online marketing tools and wanted to share them here. It was tons of fun getting folks excited about social media and web measurement.

Speaking at American Marketing Association Panel on Social Media

I’m on an AMA panel this week about social media. The panel is unbelievably diverse, so it should be an interesting conversation and lunch is served!

Here’s the info:
What do a university medical center, a woodworking tools manufacturer, and an environmental nonprofit organization have in common? They’re all using social media to great effect…and they’re all ready to tell us more about it.

Be on hand as three articulate and energetic innovators–Ed Bennett from the University of Maryland Medical Center, Ted Hall from ShopBot Tools, and Katherine Watier from Environmental Working Group–join serial entrepreneur Casey Golden, founder and president of Small Act Network, in a stimulating and informative panel discussion. As always, it’s a wonderful networking opportunity and a great lunch!

WHAT: Executive Marketing Roundtable, sponsored by the American Marketing Assn.

TITLE: Putting Social Media in the Mix—How to Choose It, When to Use It

DATE: Thursday, June 25

TIME: 11:30 am – 2:00 pm

PLACE: Morrison & Foerster, 2000 Pennsylvania Ave. NW, Sixth Floor

COST: $50 Members
$65 Non-members

To register or find out more: http://www.amadc.org/events/event_calendar.html#0625

Register now online—limited seating!

Senior Marketing Executives Only, Please.

Nonprofits Can now add Call to Action Button in YouTube

I wanted to share the news! Previously, nonprofits were not able to link back to their website call to action page in YouTube – only display a Google Checkout button for donations or their main website URL.

Now you can create a call to action overlay for particular videos which will link back to your particular call to action page.

Here are the instructions from YouTube:

Just go to the “Edit Video” section of your video, then
fill out the fields in the section marked “Call to Action overlay.”
Then insert:
* A short headline
* Ad text
* Destination URL
* An image
…and you’re set to go. Now the Call to Action overlay will appear
whenever someone watches that video.

Every nonprofit that has a video running on YouTube that is related to an active campaign, should turn on this feature.

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