Online Marketing Best Practices from the Obama Campaign

M+R Strategic Services just released a report outlining the strategies and best practices from the Obama new media campaign and how those practices should be applied to nonprofits and their online marketing and fundraising efforts. It’s a great read. Here’s the lead in paragraph:
The best news for nonprofits? The most successful new media strategies for [...]

Slides from Social Media Presentation at AMA DC

I had a great time on a panel yesterday about social media organized by the DC Chapter of the American Marketing Association. I pulled together slides of useful online marketing tools and wanted to share them here. It was tons of fun getting folks excited about social media and web measurement.

Speaking at American Marketing Association Panel on Social Media

I’m on an AMA panel this week about social media. The panel is unbelievably diverse, so it should be an interesting conversation and lunch is served!
Here’s the info:
What do a university medical center, a woodworking tools manufacturer, and an environmental nonprofit organization have in common? They’re all using social media to great effect…and they’re all [...]

Nonprofits Can now add Call to Action Button in YouTube

YouTube lets nonprofits link to call to action pages from videos.

Social Networks and Blogging More Popular than Email

For all of you still trying to convince your bosses that social networking is something you should be involved in, feel free to reference the latest research from Neilsen Online which shows that people are now spending more time checking social networking sites and blogs than reading email.

Social Media and Local Search Training for Leadership Alexandria

I had a great time this morning leading a training session for Leadership Alexandria’s alumnus related to online marketing, local search and social media for non-profits and businesses.
Here’s the online marketing presentation from today’s training.

Free Buzz monitoring Tools

I wanted to share with everyone the buzz monitoring tools I’ve discovered and think are useful. This list assumes that you’ve set up Google and Yahoo Alerts and are looking for the next step.
Keotag – lets you search various social media sites (delicious, facebook, etc) by tags.
Yahoo Pipes
Back Type – to follow and monitor comments
Social [...]

Search Marketers that like to Rap

I’ve noticed a trend of search folks who like to rap and figured I would start a collection. Let me know if you find other funny/dorky SEM raps.
GAAC Rap
Here’s Paul Chastain from Just1 a Google Analytics Authorized Consulting company out of Idaho.

And of course the PPC Rap song from PopLabs
[...]

Grants Available for Online Citizen Media Project

In case anyone is interested….
Anyone with an idea for an online citizen media project in a
marginalized community anywhere in the world is welcome to apply for a grant of up to $5000 from Rising Voices, a project of Global Voices Online. The application process is short and sweet. Deadline on January 18! See link for [...]

Cool Flash Videos That Explain Social Media

Cool Flash videos that explain various social media tools like Facebook connect, and Twitter.