Posted on August 12, 2009 by Katherine
M+R Strategic Services just released a report outlining the strategies and best practices from the Obama new media campaign and how those practices should be applied to nonprofits and their online marketing and fundraising efforts. It’s a great read. Here’s the lead in paragraph:
The best news for nonprofits? The most successful new media strategies for [...]
Filed under: "email marketing", Google, SEM, SEO, Social media marketing, fundraising, integrated marketing, online behavior, paid ads, web analytics | Tagged: nonprofit online best practices., obama campaign, online marketing | Leave a Comment »
Posted on July 29, 2009 by Katherine
Finally! A site that can help me with questions like:
Does he love me or not?
Should I ask him out?
Should I wear red or blue today?
Should I go back to school?
You think I’m kidding, but really these are the question the site says it handles.
In short, it helps users make decisions by guiding them through a [...]
Filed under: SEM, future of search | Tagged: hunch, hunch.com, new search engine | Leave a Comment »
Posted on June 10, 2009 by Katherine
Had to share an interesting article about how Google’s new ability to crawl javascript is resulting in unintended consequences.
Filed under: Google, SEM, SEO | Tagged: javascript, PPC | Leave a Comment »
Posted on May 19, 2009 by Katherine
Ok. I realize that this blog is related to non-profit marketing, but I had share that my new dog Sammy & I are graduates of basic obedience class. It’s a horrible picture of me, but a great one of him!
Filed under: SEM | Leave a Comment »
Posted on April 8, 2009 by Katherine
Blogs that run off of WordPress and have set up SEO plugins are generally more naturally SEO friendly than pages generated by a CMS system, but there are unique technical challenges that you should be aware of to make sure your blog is as SEO friendly as it can be.
I stumbled on these series of [...]
Filed under: SEM | Tagged: blog seo optimization, optimizing blogs, seo friendly | Leave a Comment »
Posted on March 17, 2009 by Katherine
Apologies for being so quiet on the blog recently. I just added a new member to my family – Sammy – who is a Mixed Lab 6 month old puppy.
Filed under: SEM | Leave a Comment »
Posted on February 24, 2009 by Katherine
During my training sessions, I regularly get asked the same question, but I’ve not shared the answer on my blog, so here goes:
Question:
How can I use social media for my company/nonprofit to drive sales/promote my mission?
My Answer:
I encourage folks to keep in mind that it’s like being invited to a friend’s party. –At this [...]
Filed under: SEM | Leave a Comment »
Posted on February 19, 2009 by Katherine
I had a great time this morning leading a training session for Leadership Alexandria’s alumnus related to online marketing, local search and social media for non-profits and businesses.
Here’s the online marketing presentation from today’s training.
Filed under: Craigslist, Flickr, Google, MySpace, SEM, SEO, Social media marketing, facebook, keyword research, live.com, local search, online marketing training, twitter | Tagged: alexandria, leadership alexandria, local search training, online marketing training, search marketing training, social media training, social media workshop, va | Leave a Comment »
Posted on January 31, 2009 by Katherine
I’ve been asked by Leadership Alexandria to conduct a training for nonprofits and businesses about how they can use local search and social media to reach and engage their audiences. More information soon on how to register.
Filed under: SEM | 2 Comments »