Online Marketing 101 Training at Environmental Working Group

Online Marketing 101 Training presentation for Environmental Working Group.

Being the silent gal in the corner at the social media party

I discovered an analogy about social media networks that I had to share, because I see quite a few non-profits join a social network like Facebook or MySpace and then basically abandon their account/profile – only rarely posting updates.
It’s important to think about social networks like it’s a party. If you join but then don’t [...]

Why Nonprofits Need to Worry about Online Reputation Management

Maybe you’re convinced that the risk for someone speaking ill about your organization is relatively low. But what if a site creates a parody using your name? That’s what happened when the Onion created a parody about a boy asking for too many wishes from Make a Wish and bankrupted the organization. Totally fictional, but [...]

How Reporters Use the Web to Learn about You

I wanted to spread the word about a new study conducted by Bulldog Reporter and TEKgroup International, Inc. about how reporters are using the Internet when researching stories. The findings were released at the PRSA (Public Relations Society of America) Conference this year.
Summary of Findings:

Nearly half of all journalists report visiting a corporate website [...]

Link Building: Providing Volunteering Answers at Q & A Sites

Who knew there were so many sites out there related to getting answers to your questions? What a great way to get a link to your website!
This is an official call for assistance from our subject matter experts out there – can you answer these questions? (And when you answer, remember to put a link [...]