Search Marketing for NonProfits » online marketing training

Social Media and Local Search Training for Leadership Alexandria

Katherine — Thu, 19 Feb 2009 21:45:15 +0000

I had a great time this morning leading a training session for Leadership Alexandria’s alumnus related to online marketing, local search and social media for non-profits and businesses.

Here’s the online marketing presentation from today’s training.

Tagged: alexandria, leadership alexandria, local search training, online marketing training, search marketing training, social media training, social media workshop, va

Online Marketing 101 Training at Environmental Working Group

Katherine — Mon, 15 Dec 2008 06:06:04 +0000

This is the first time I’m going to do a full online marketing 101 crash course (including email) in under an hour, so we’ll see how it goes. If you’re interested in viewing the presentation I’ll be using for Environmental Working Group this next week in Washington, DC, you can view the online marketing 101 presentation here.

Tagged: environment, nonprofit fundraising, online marketing training, washington dc

Online List Generation and Donor Cultivation

Katherine — Fri, 27 Jun 2008 15:30:48 +0000

I’ve been busy building an online services team here at OMP, but wanted to share a presentation that I gave along with one of my colleagues here at OMP focused on how to use online marketing to build a donor list, how to eliminate issues with list acquisition on your website, and how to create a cultivation and fundraising email campaign. We gave the presentation at the Democracy in Action conference, and you can view the our online marketing and email cultivation presentation on Slideshare.

Facebook’s Guide to Viral Marketing

Katherine — Wed, 23 Apr 2008 17:44:26 +0000

A .pdf from Facebook about how to use their tools to promote yourself virally.

Free Online Marketing Classes

Katherine — Mon, 10 Dec 2007 15:52:00 +0000

Come one, come all, and learn how to adjust your web content and online opportunities to attract more volunteers!

Online Marketing 101: Can Volunteers Searching on the Internet Find You?

Learn how to drive volunteers to your website and online opportunities.

Unless you work on optimizing your Volunteer Center’s website and marketing it to search engines (Google, Yahoo, Ask.com or MSN/Live), volunteers searching the web WILL NOT FIND YOU. The steps are easy,
and you’ll leave with steps and templates to get started.

You can register for the training that works best for your schedule at the following link: https://pointsoflight.webex.com/meet/kwatier

Online Marketing 201: Benchmarking your Site, Registering with Local Search and Using Web 2.0 Communities

Have you attended the basic Search Engine Marketing Training and you’re ready for more? You will learn about how you measure how effective your website is at attracting traffic (based on how well your competitors are doing), and then dive into how to register for local search engines and how you can use online communities like Facebook, Gather.com,and Craigslist.org to promote your volunteer opportunities.

You can register for the training that works best for your schedule at the following link: https://pointsoflight.webex.com/meet/kwatier