Google Sidewiki – Death to Static Webpages

Awesome! Now anyone using the Google Toolbar can leave comments for others to see about your webpages through Google Sidewiki.
Luckily you can (through Google Webmaster Tools) create a webmaster entry that will appear on top, but this is a challenging new feature for anyone (like me) who is trying to get a handle on existing [...]

Online Marketing Best Practices from the Obama Campaign

M+R Strategic Services just released a report outlining the strategies and best practices from the Obama new media campaign and how those practices should be applied to nonprofits and their online marketing and fundraising efforts. It’s a great read. Here’s the lead in paragraph:
The best news for nonprofits? The most successful new media strategies for [...]

Social Networks and Blogging More Popular than Email

For all of you still trying to convince your bosses that social networking is something you should be involved in, feel free to reference the latest research from Neilsen Online which shows that people are now spending more time checking social networking sites and blogs than reading email.

How we scan search results

It’s mornings like this that I feel 100% connected to my Hampshire College undergrad education. Back in 1994, the “build a website class” on my schedule was in the same department as the cognitive science folks who were focused on how the brain understands and comprehends the world around it.
I think doing online marketing without [...]

Cool Flash Videos That Explain Social Media

Cool Flash videos that explain various social media tools like Facebook connect, and Twitter.

Salvation Army’s Online Marketing Efforts – Innovative, but not strategic

So I’m impressed by the creativity of the Salvation Army of Chicago’s marketing efforts. You can see their YouTube vide where they have Chicagoans helping them play a Christmas carol using the SA bells, and their online donation kettle.
They get a gold star for innovation, but no stars for effectiveness. Why? They did not develop [...]

Trying to Reach High School or College Students? Don’t Email them

When marketing to high school and college students, mass email is not effective. Social media outreach and SMS text messaging campaigns will be more effective.

Clay Shirky at PopTech – Organizing without Organizations

I’ve followed Clay Shirky for awhile now (he’s the author of Here Comes Everybody: The Power of Organizing Without Organizations), and it was great to hear him speak at PopTech.
He admitted that he hasn’t found the magic formula for explaining the growth & activity in social media sites to “old school” organizations. I find myself [...]

Using Social Psychology Findings for Email Subject Lines

One of the great things about online marketing is that there are a wealth of free webinars and training sessions available online that actually teach you something.
One that I had to share is Marketing Experiment’s Webinar on how to optimize headlines. You MUST spend a moment watching this webinar. It will teach you how to [...]

Attended Bruce Clay’s SEO Toolset Training

It was the most amazing search training I’ve attended to date, and the fact that you are trained by Bruce Clay himself is very cool. Anyone interested in truly understanding how SEO works should think about attending his SEO training.
Here are a few tips that I picked up that I wanted to share:
1. Google has [...]