Social Media and Local Search Training for Leadership Alexandria

I had a great time this morning leading a training session for Leadership Alexandria’s alumnus related to online marketing, local search and social media for non-profits and businesses.
Here’s the online marketing presentation from today’s training.

Free Buzz monitoring Tools

I wanted to share with everyone the buzz monitoring tools I’ve discovered and think are useful. This list assumes that you’ve set up Google and Yahoo Alerts and are looking for the next step.
Keotag – lets you search various social media sites (delicious, facebook, etc) by tags.
Yahoo Pipes
Back Type – to follow and monitor comments
Social [...]

Salvation Army’s Online Marketing Efforts – Innovative, but not strategic

So I’m impressed by the creativity of the Salvation Army of Chicago’s marketing efforts. You can see their YouTube vide where they have Chicagoans helping them play a Christmas carol using the SA bells, and their online donation kettle.
They get a gold star for innovation, but no stars for effectiveness. Why? They did not develop [...]

Online Marketing 101 Training at Environmental Working Group

Online Marketing 101 Training presentation for Environmental Working Group.

How Nonprofits Manage Multiple Social Media Profiles

I had a great article forwarded to me by my friends at Oregon Volunteers which talks about how non-profits are becoming engaged in social media and managing the workload of multiple social media accounts.
Here are some of the highlights, but you should read the full article written by Beth Kanter – it has other great [...]

NonProfit using Social Media: Goodwill of Greater Washington

I’m always on the look-out for non-profits that are doing a great job of using the web to engage their customer.
In this post, I wanted to highlight Goodwill of Greater Washington, who uses a blog, a virtual runway and E-bay/MissionFish powered fashion show & auction, and a pretty cool dialogue with the vintage clothing industry [...]