Social Media and Local Search Training for Leadership Alexandria

I had a great time this morning leading a training session for Leadership Alexandria’s alumnus related to online marketing, local search and social media for non-profits and businesses.
Here’s the online marketing presentation from today’s training.

Upcoming Social Media Training

I’m excited to announce that I will be providing a training about how local non-profits can register on Local Search and use social media to promote their missions and get volunteers.
The training is being organized by the Alexandria Volunteer Bureau and will be held at the Northern Virginia Community College on November 5th. You can [...]

Online List Generation and Donor Cultivation

I’ve been busy building an online services team here at OMP, but wanted to share a presentation that I gave along with one of my colleagues here at OMP focused on how to use online marketing to build a donor list, how to eliminate issues with list acquisition on your website, and how to create [...]

Online Marketing Training at the 2008 Northwest Network Conference

I’m in Portland, OR this week at the 2008 Northwest Network Conference conducting my Online Marketing 101, Social Media training sessions, and conducting some site audits. There’s a great crew of folks here, and it’s neat to get nonprofits excited about search marketing.

Google Local Search Results Change

Just a heads up that Google Local has changed the number of results that it displays from 3 to 10, and based on this post from Search Engine Land your ability to ensure that your nonprofit to be displayed in that top 10 is at least in part due to positive reviews.
So for all of [...]

Web 2.0 Training for Nonprofits

I just realized that I hadn’t uploaded the Online Marketing 201 training PowerPoint, so here it is for you to use. It covers how to register in local search, what recommendation portals to pay attention to, and what Web 2.0 sites are appropriate to use to find interested volunteers.
This is published by 1-800-Volunteer.org. To learn [...]

Free Online Marketing Classes

Come one, come all, and learn how to adjust your web content and online opportunities to attract more volunteers!
Online Marketing 101: Can Volunteers Searching on the Internet Find You?
Learn how to drive volunteers to your website and online opportunities.
[...]

What is all the Yelping About?

So what is Yelp? Founded in 2004, it is a social networking site where people can add reviews about businesses that have interacted with, and frankly it’s growth in traffic should make local non-profits/Volunteer Centers think about how to get involved.
This June, more than 1.4 million people visited its site, an increase of 124 percent [...]

Work for Google Part time in Your Own Community

Own a camera and looking for an easy part time job?
You can work for Google by helping them document the world!

(All you have to do is) buy a digital camera and a notebook, and walk down the street. Take pictures of every business you see. Then write down the address, hours of operation, method [...]

The Value of Registering with Local Searches

The latest buzz in Search Engine Marketing (SEM) is local search. As a non-profit, should you focus on these search engines? Absolutely! Why?
63% of US Internet users (109 million people) performed a local search in July of 2006.
(according to a September 2006 comScore analysis). It’s also easy and free for non-profits to [...]