Online Marketing 101 Training at Environmental Working Group

Online Marketing 101 Training presentation for Environmental Working Group.

Shifting of Google’s Algorithm

I had to share this article from Search Engine Watch about how they see Google’s Algorithm shifting. The important parts to note are:

Google’s focus on the uptime of your website (keeping the server that runs your site up is more important than ever)
The important of keeping your website bounce [...]

Email template to ask for blog links

I found this template on Performancing.com and wanted to share.
Subject Line
Interesting article: Top 10 Mistakes New Homebuyers Make
Message
Hi [blogger's name],
My name is Dee Barizo. I write at Real Estate Blog, found at http://www.mysite.com/.
I recently published an article I thought you and your readers might be interested in. Based on my experience as a real [...]

Attended Bruce Clay’s SEO Toolset Training

It was the most amazing search training I’ve attended to date, and the fact that you are trained by Bruce Clay himself is very cool. Anyone interested in truly understanding how SEO works should think about attending his SEO training.
Here are a few tips that I picked up that I wanted to share:
1. Google has [...]

Fishing for new activists to add to email file

I had to highlight an online flash game I found that was developed for Conserve our Oceans, called the Ocean Survivor Game.
It’s a great way of creating activist and adding their emails to Conserve our Ocean’s email file, but unfortunately, you’re not going to find the game though search, only through the organization’s website [...]

Website Audits

If you’ve attended one of my search marketing trainings, you’ve probably seen me conduct a site audit where I take a look at the code of the page to evaluate how well the site is optimized for search engines. I’ve discovered a site where the author (Scott Hendison) conducts videos of website audits. I think [...]

Top 25 Blog List from Time Magazine

The list is categorized by content and online voting, so make of it what you will, though most also have a decent amount of traffic.

How Nonprofits Manage Multiple Social Media Profiles

I had a great article forwarded to me by my friends at Oregon Volunteers which talks about how non-profits are becoming engaged in social media and managing the workload of multiple social media accounts.
Here are some of the highlights, but you should read the full article written by Beth Kanter – it has other great [...]

Online Marketing Training at the 2008 Northwest Network Conference

I’m in Portland, OR this week at the 2008 Northwest Network Conference conducting my Online Marketing 101, Social Media training sessions, and conducting some site audits. There’s a great crew of folks here, and it’s neat to get nonprofits excited about search marketing.

Flickr Update: Links in Comments are now No-Follow

Welcome to the ever changing world of search marketing. For those of you who have attended my training, you might remember me talking about making sure to put your website address in the comment field for each photo you upload, because it increases the number of inbound links you can create.
Flickr has now made those [...]