Google Insights for Search

Another tool to add to your keyword research tool belt. Google’s Insights for Search tool lets you:

Look at a portion of keyword search results – by location, category, or Google vertical (news, images)

a graph with the search volume, indicating interest over time (GMT) for your terms, plotted on a scale from 0 to 100; the [...]

Slides from Social Media Presentation at AMA DC

I had a great time on a panel yesterday about social media organized by the DC Chapter of the American Marketing Association. I pulled together slides of useful online marketing tools and wanted to share them here. It was tons of fun getting folks excited about social media and web measurement.

Speaking at American Marketing Association Panel on Social Media

I’m on an AMA panel this week about social media. The panel is unbelievably diverse, so it should be an interesting conversation and lunch is served!
Here’s the info:
What do a university medical center, a woodworking tools manufacturer, and an environmental nonprofit organization have in common? They’re all using social media to great effect…and they’re all [...]

Social Media and Local Search Training for Leadership Alexandria

I had a great time this morning leading a training session for Leadership Alexandria’s alumnus related to online marketing, local search and social media for non-profits and businesses.
Here’s the online marketing presentation from today’s training.

Salvation Army’s Online Marketing Efforts – Innovative, but not strategic

So I’m impressed by the creativity of the Salvation Army of Chicago’s marketing efforts. You can see their YouTube vide where they have Chicagoans helping them play a Christmas carol using the SA bells, and their online donation kettle.
They get a gold star for innovation, but no stars for effectiveness. Why? They did not develop [...]

Online Marketing 101 Training at Environmental Working Group

Online Marketing 101 Training presentation for Environmental Working Group.

Shifting of Google’s Algorithm

I had to share this article from Search Engine Watch about how they see Google’s Algorithm shifting. The important parts to note are:

Google’s focus on the uptime of your website (keeping the server that runs your site up is more important than ever)
The important of keeping your website bounce [...]

Online List Generation and Donor Cultivation

I’ve been busy building an online services team here at OMP, but wanted to share a presentation that I gave along with one of my colleagues here at OMP focused on how to use online marketing to build a donor list, how to eliminate issues with list acquisition on your website, and how to create [...]

New Keyword Research Tool

We all know that Wikipedia is in the top 10 most popular websites in the world. What if you could peak into what keywords/articles are most popular on Wikipedia based on traffic?
Well, it turns out you can and I found this fascinating tool that you can use to do just that. It’s a free beta tool, [...]

Online Marketing Training at the 2008 Northwest Network Conference

I’m in Portland, OR this week at the 2008 Northwest Network Conference conducting my Online Marketing 101, Social Media training sessions, and conducting some site audits. There’s a great crew of folks here, and it’s neat to get nonprofits excited about search marketing.