Online Marketing Best Practices from the Obama Campaign

M+R Strategic Services just released a report outlining the strategies and best practices from the Obama new media campaign and how those practices should be applied to nonprofits and their online marketing and fundraising efforts. It’s a great read. Here’s the lead in paragraph:
The best news for nonprofits? The most successful new media strategies for [...]

Search Marketers that like to Rap

I’ve noticed a trend of search folks who like to rap and figured I would start a collection. Let me know if you find other funny/dorky SEM raps.
GAAC Rap
Here’s Paul Chastain from Just1 a Google Analytics Authorized Consulting company out of Idaho.

And of course the PPC Rap song from PopLabs
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Cool Flash Videos That Explain Social Media

Cool Flash videos that explain various social media tools like Facebook connect, and Twitter.

Salvation Army’s Online Marketing Efforts – Innovative, but not strategic

So I’m impressed by the creativity of the Salvation Army of Chicago’s marketing efforts. You can see their YouTube vide where they have Chicagoans helping them play a Christmas carol using the SA bells, and their online donation kettle.
They get a gold star for innovation, but no stars for effectiveness. Why? They did not develop [...]

Trying to Reach High School or College Students? Don’t Email them

When marketing to high school and college students, mass email is not effective. Social media outreach and SMS text messaging campaigns will be more effective.

Online Marketing 101 Training at Environmental Working Group

Online Marketing 101 Training presentation for Environmental Working Group.

A corporate example: Using Social Networks to Create Groundswell

I had to share…I found this example of selling lotion through mapping social networks so interesting…
I found a fascinating article about how Vaseline created a film documentary through mapping the social network of a small town in Kodiak, Alaska, and then analyzed the social network to determine who was the “sneezer” (a reference there to [...]

More Proof that Political Campaigns Need to be Online

As if Barack Obama’s success with online marketing wasn’t enough proof, I just stumbled upon a study today that highlight’s America’s assumption that political campaigns should be online.
While I’ve been convinced for years that successful political campaigns need to embrace online marketing and social media, it never hurts to use some hard data to convince [...]

Online List Generation and Donor Cultivation

I’ve been busy building an online services team here at OMP, but wanted to share a presentation that I gave along with one of my colleagues here at OMP focused on how to use online marketing to build a donor list, how to eliminate issues with list acquisition on your website, and how to create [...]

Being the silent gal in the corner at the social media party

I discovered an analogy about social media networks that I had to share, because I see quite a few non-profits join a social network like Facebook or MySpace and then basically abandon their account/profile – only rarely posting updates.
It’s important to think about social networks like it’s a party. If you join but then don’t [...]