Posted on December 15, 2008 by Katherine
This is the first time I’m going to do a full online marketing 101 crash course (including email) in under an hour, so we’ll see how it goes. If you’re interested in viewing the presentation I’ll be using for Environmental Working Group this next week in Washington, DC, you can view the online marketing 101 presentation here.
Filed under: "email marketing", blog promotion, Craigslist, facebook, Flickr, fundraising, Google, hits vs visitors, integrated marketing, keyword research, keyword research tools, link building, live.com, mobile, MySpace, online marketing training, paid ads, reputation management, SEM, SEO, usability, web 2.0, web analytics, writing for the web, Yahoo, YouTube | Tagged: environment, nonprofit fundraising, online marketing training, washington dc | 3 Comments »
Posted on August 28, 2008 by Katherine
As if Barack Obama’s success with online marketing wasn’t enough proof, I just stumbled upon a study today that highlight’s America’s assumption that political campaigns should be online.
While I’ve been convinced for years that successful political campaigns need to embrace online marketing and social media, it never hurts to use some hard data to convince clients that an online presence (and notice the study highlights online activities beyond a website) are a necessity.
Best Methods for Political Candidates to Get Voters Attention Online
Did you notice the % for viral video, social networking and text messaging? Those are areas that would have been almost non-existent during the last campaign. Both social networking and viral videos are grassroot tactics where you need to let go of controlling the message and let your supporters talk for you…challenging concepts for old school marketers to understand.
Filed under: facebook, integrated marketing, SEM, SEO, web 2.0, YouTube | Tagged: barack obama online marketing, grassroots political campaigns., online political tactics, political campaigns online marketing, successful political campaigns | Leave a comment »
Posted on June 27, 2008 by Katherine
I’ve been busy building an online services team here at OMP, but wanted to share a presentation that I gave along with one of my colleagues here at OMP focused on how to use online marketing to build a donor list, how to eliminate issues with list acquisition on your website, and how to create a cultivation and fundraising email campaign. We gave the presentation at the Democracy in Action conference, and you can view the our online marketing and email cultivation presentation on Slideshare.
Filed under: "email marketing", Craigslist, facebook, fundraising, integrated marketing, keyword research, local search, online marketing training, SEO, web 2.0, web analytics, YouTube | Tagged: build a donor list, donor cultivation, email campaign, email list generation, fundraising, fundriasing email campaign, list acquisition, online fundraising, online marketing | Leave a comment »