Google to Hold Live Webmaster Chat

Info off of Search Engine Land:
The Google Webmaster Central blog announced the first new live chat event in over a year. This event is named the “Holiday Webmaster Webinar” and takes place a week from Friday, November 13th at 10:00 am, Pacific Standard Time (GMT -08:00, San Francisco). Again, this is the first one since [...]

Google Sidewiki – Death to Static Webpages

Awesome! Now anyone using the Google Toolbar can leave comments for others to see about your webpages through Google Sidewiki.
Luckily you can (through Google Webmaster Tools) create a webmaster entry that will appear on top, but this is a challenging new feature for anyone (like me) who is trying to get a handle on existing [...]

Google Insights for Search

Another tool to add to your keyword research tool belt. Google’s Insights for Search tool lets you:

Look at a portion of keyword search results – by location, category, or Google vertical (news, images)

a graph with the search volume, indicating interest over time (GMT) for your terms, plotted on a scale from 0 to 100; the [...]

Hunch – The Decider

Finally! A site that can help me with questions like:
Does he love me or not?
Should I ask him out?
Should I wear red or blue today?
Should I go back to school?
You think I’m kidding, but really these are the question the site says it handles.

In short, it helps users make decisions by guiding them through a [...]

Yahoo and Microsoft Look Ready to Final Sign Search Deal

More info about the Microsoft/Yahoo news here. Looks like it won’t impact paid search ads, and there’s still some question if it will raise antitrust flags with the Department of Justice. Would certainly make life easier if you only need to pay attention to 2 search engines instead of three.

Slides from Social Media Presentation at AMA DC

I had a great time on a panel yesterday about social media organized by the DC Chapter of the American Marketing Association. I pulled together slides of useful online marketing tools and wanted to share them here. It was tons of fun getting folks excited about social media and web measurement.

Social Networks and Blogging More Popular than Email

For all of you still trying to convince your bosses that social networking is something you should be involved in, feel free to reference the latest research from Neilsen Online which shows that people are now spending more time checking social networking sites and blogs than reading email.

How we scan search results

It’s mornings like this that I feel 100% connected to my Hampshire College undergrad education. Back in 1994, the “build a website class” on my schedule was in the same department as the cognitive science folks who were focused on how the brain understands and comprehends the world around it.
I think doing online marketing without [...]

Google reading brain wave patterns to test ads

I for one am excited about the intersection of neuropsychology and online advertising. I went to both an undergraduate and graduate program that were multidisciplinary programs, and I can’t fathom how people can make educated decisions without combining academic disciplines.
So here’s the snippet of an article from Search Engine Land that I found interesting:
Google is [...]

Google is now letting users vote on search results

Ok. I realize this is a beta program that you need to opt into, but you have to wonder if this is the first step in Google letting users have more control over voting on search results.
Here’s the description from the Google Blog:
Have you ever wanted to mark up Google search results? Maybe you’re an [...]