Posted on August 12, 2009 by Katherine
M+R Strategic Services just released a report outlining the strategies and best practices from the Obama new media campaign and how those practices should be applied to nonprofits and their online marketing and fundraising efforts. It’s a great read. Here’s the lead in paragraph:
The best news for nonprofits? The most successful new media strategies for [...]
Filed under: "email marketing", Google, SEM, SEO, Social media marketing, fundraising, integrated marketing, online behavior, paid ads, web analytics | Tagged: nonprofit online best practices., obama campaign, online marketing | Leave a Comment »
Posted on December 17, 2008 by Katherine
So I’m impressed by the creativity of the Salvation Army of Chicago’s marketing efforts. You can see their YouTube vide where they have Chicagoans helping them play a Christmas carol using the SA bells, and their online donation kettle.
They get a gold star for innovation, but no stars for effectiveness. Why? They did not develop [...]
Filed under: Google, MySpace, SEM, SEO, Social media marketing, YouTube, facebook, fundraising, integrated marketing, keyword research, online behavior, seasonal keywords, usability, web 2.0 | Tagged: case study, chicago, facebook, non-profits, Nonprofit, salvation army, search marketing, Social media, viral marketing, web 2.0, widget, YouTube, YouTube nonprofit channel | 1 Comment »
Posted on December 15, 2008 by Katherine
Online Marketing 101 Training presentation for Environmental Working Group.
Filed under: "email marketing", Craigslist, Flickr, Google, MySpace, SEM, SEO, Yahoo, YouTube, blog promotion, facebook, fundraising, hits vs visitors, integrated marketing, keyword research, keyword research tools, link building, live.com, mobile, online marketing training, paid ads, reputation management, usability, web 2.0, web analytics, writing for the web | Tagged: environment, nonprofit fundraising, online marketing training, washington dc | 3 Comments »
Posted on June 27, 2008 by Katherine
I’ve been busy building an online services team here at OMP, but wanted to share a presentation that I gave along with one of my colleagues here at OMP focused on how to use online marketing to build a donor list, how to eliminate issues with list acquisition on your website, and how to create [...]
Filed under: "email marketing", Craigslist, SEO, YouTube, facebook, fundraising, integrated marketing, keyword research, local search, online marketing training, web 2.0, web analytics | Tagged: build a donor list, donor cultivation, email campaign, email list generation, fundraising, fundriasing email campaign, list acquisition, online fundraising, online marketing | Leave a Comment »
Posted on September 12, 2007 by Katherine
I was initially going to just write an article about why non-profits might want to use Gather.com — which has been described as a “MySpace for grownups” — to find volunteers, and then I found this nifty tidbit in their press release section:
Gather.com bloggers can earn cash or Gather PointsTM that are redeemable for [...]
Filed under: fundraising | 3 Comments »
