Social Networks and Blogging More Popular than Email

For all of you still trying to convince your bosses that social networking is something you should be involved in, feel free to reference the latest research from Neilsen Online which shows that people are now spending more time checking social networking sites and blogs than reading email.

Social Media and Local Search Training for Leadership Alexandria

I had a great time this morning leading a training session for Leadership Alexandria’s alumnus related to online marketing, local search and social media for non-profits and businesses.
Here’s the online marketing presentation from today’s training.

Free Buzz monitoring Tools

I wanted to share with everyone the buzz monitoring tools I’ve discovered and think are useful. This list assumes that you’ve set up Google and Yahoo Alerts and are looking for the next step.
Keotag – lets you search various social media sites (delicious, facebook, etc) by tags.
Yahoo Pipes
Back Type – to follow and monitor comments
Social [...]

Online Marketing 101 Training at Environmental Working Group

Online Marketing 101 Training presentation for Environmental Working Group.

A bit of fun – Social Media Campaigns for Boring Products

Just in case you were convinced that a product has to be cool to succeed in social media, here are a few examples of how social media campaigns can even help boring products or services.

Being the silent gal in the corner at the social media party

I discovered an analogy about social media networks that I had to share, because I see quite a few non-profits join a social network like Facebook or MySpace and then basically abandon their account/profile – only rarely posting updates.
It’s important to think about social networks like it’s a party. If you join but then don’t [...]

Flickr Update: Links in Comments are now No-Follow

Welcome to the ever changing world of search marketing. For those of you who have attended my training, you might remember me talking about making sure to put your website address in the comment field for each photo you upload, because it increases the number of inbound links you can create.
Flickr has now made those [...]

Silver Star! The Volunteer Center of United Way in Hartsdale, NY

I wanted to highlight another nonprofit who is uploading their photos on Flicker, the Volunteer Center of United Way in Hartsdale, NY!
They get a silver star, and they can improve their Flicker presence by:
1. Label all of their photos with something descriptive that uses some keywords
2. Spell out RSVP and add your Volunteer Center’s name, [...]