Happy Day! Promoting Using Social Media Just Got a Bit Easier!

Facebook announced a new feature that they are rolling out to pages that lets the administrator automatically publish the update to Twitter.

Searches up in Facebook, Down in Google Last Month

Fascinating and tied to the recent Wired article about the growth of the walled off Facebook network. Here’s the full article listing how total search queries grew in Facebook, but drop in Google.

Slides from Social Media Presentation at AMA DC

I had a great time on a panel yesterday about social media organized by the DC Chapter of the American Marketing Association. I pulled together slides of useful online marketing tools and wanted to share them here. It was tons of fun getting folks excited about social media and web measurement.

Social Networks and Blogging More Popular than Email

For all of you still trying to convince your bosses that social networking is something you should be involved in, feel free to reference the latest research from Neilsen Online which shows that people are now spending more time checking social networking sites and blogs than reading email.

Social Media and Local Search Training for Leadership Alexandria

I had a great time this morning leading a training session for Leadership Alexandria’s alumnus related to online marketing, local search and social media for non-profits and businesses.
Here’s the online marketing presentation from today’s training.

Free Buzz monitoring Tools

I wanted to share with everyone the buzz monitoring tools I’ve discovered and think are useful. This list assumes that you’ve set up Google and Yahoo Alerts and are looking for the next step.
Keotag – lets you search various social media sites (delicious, facebook, etc) by tags.
Yahoo Pipes
Back Type – to follow and monitor comments
Social [...]

Cool Flash Videos That Explain Social Media

Cool Flash videos that explain various social media tools like Facebook connect, and Twitter.

Salvation Army’s Online Marketing Efforts – Innovative, but not strategic

So I’m impressed by the creativity of the Salvation Army of Chicago’s marketing efforts. You can see their YouTube vide where they have Chicagoans helping them play a Christmas carol using the SA bells, and their online donation kettle.
They get a gold star for innovation, but no stars for effectiveness. Why? They did not develop [...]

Online Marketing 101 Training at Environmental Working Group

Online Marketing 101 Training presentation for Environmental Working Group.

More Proof that Political Campaigns Need to be Online

As if Barack Obama’s success with online marketing wasn’t enough proof, I just stumbled upon a study today that highlight’s America’s assumption that political campaigns should be online.
While I’ve been convinced for years that successful political campaigns need to embrace online marketing and social media, it never hurts to use some hard data to convince [...]