Online Marketing Best Practices from the Obama Campaign

M+R Strategic Services just released a report outlining the strategies and best practices from the Obama new media campaign and how those practices should be applied to nonprofits and their online marketing and fundraising efforts. It’s a great read. Here’s the lead in paragraph:
The best news for nonprofits? The most successful new media strategies for [...]

Social Networks and Blogging More Popular than Email

For all of you still trying to convince your bosses that social networking is something you should be involved in, feel free to reference the latest research from Neilsen Online which shows that people are now spending more time checking social networking sites and blogs than reading email.

New Resolutions for Mass Email

I don’t normally cut & paste, but this lists I received through one of my enewsletters is worth sharing in its entirety. It’s from the Email Insider list.
1. Each month replace one of your previously planned broadcast emails with a targeted email to a segment of your list. This holiday season retailers sent out record [...]

Trying to Reach High School or College Students? Don’t Email them

When marketing to high school and college students, mass email is not effective. Social media outreach and SMS text messaging campaigns will be more effective.

Online Marketing 101 Training at Environmental Working Group

Online Marketing 101 Training presentation for Environmental Working Group.

Unsubscribing doesn’t Need to be Goodbye

I’m always shocked by the non-profits that I work with who think that a supporter unsubscribing from their email list means that they want to leave. Often times it means that the supporter just doesn’t like the content that you are sending them. I was reminded of this when reading the article Retailers Magnify Opt-In, [...]

Using Social Psychology Findings for Email Subject Lines

One of the great things about online marketing is that there are a wealth of free webinars and training sessions available online that actually teach you something.
One that I had to share is Marketing Experiment’s Webinar on how to optimize headlines. You MUST spend a moment watching this webinar. It will teach you how to [...]

Send Relevant Emails, or be labeled as a Spammer

My consulting clients can tell you that I’m like a dog with a bone when I talk to them about personalizing the email messages they send…I just won’t let go of the idea.
Now MarkingSherpa has done research to support my belief that all email should be personalized as much as possible to the recipient’s interest [...]

Online List Generation and Donor Cultivation

I’ve been busy building an online services team here at OMP, but wanted to share a presentation that I gave along with one of my colleagues here at OMP focused on how to use online marketing to build a donor list, how to eliminate issues with list acquisition on your website, and how to create [...]

Making it Easy for Email Subscribers to Change Their Address

Regardless of how engaged your constituents are with your mission, you can expect to lose at least one third to one half of your email database every year due to list churn. Do you make it easy for your subscribers to change their email address?
There are some great best practices here from Email Insider for [...]