Posted on February 19, 2009 by Katherine
I had a great time this morning leading a training session for Leadership Alexandria’s alumnus related to online marketing, local search and social media for non-profits and businesses.
Here’s the online marketing presentation from today’s training.
Filed under: Craigslist, Flickr, Google, MySpace, SEM, SEO, Social media marketing, facebook, keyword research, live.com, local search, online marketing training, twitter | Tagged: alexandria, leadership alexandria, local search training, online marketing training, search marketing training, social media training, social media workshop, va | Leave a Comment »
Posted on December 15, 2008 by Katherine
Online Marketing 101 Training presentation for Environmental Working Group.
Filed under: "email marketing", Craigslist, Flickr, Google, MySpace, SEM, SEO, Yahoo, YouTube, blog promotion, facebook, fundraising, hits vs visitors, integrated marketing, keyword research, keyword research tools, link building, live.com, mobile, online marketing training, paid ads, reputation management, usability, web 2.0, web analytics, writing for the web | Tagged: environment, nonprofit fundraising, online marketing training, washington dc | 3 Comments »
Posted on June 27, 2008 by Katherine
I’ve been busy building an online services team here at OMP, but wanted to share a presentation that I gave along with one of my colleagues here at OMP focused on how to use online marketing to build a donor list, how to eliminate issues with list acquisition on your website, and how to create [...]
Filed under: "email marketing", Craigslist, SEO, YouTube, facebook, fundraising, integrated marketing, keyword research, local search, online marketing training, web 2.0, web analytics | Tagged: build a donor list, donor cultivation, email campaign, email list generation, fundraising, fundriasing email campaign, list acquisition, online fundraising, online marketing | Leave a Comment »
Posted on March 18, 2008 by Katherine
I’m in Portland, OR this week at the 2008 Northwest Network Conference conducting my Online Marketing 101, Social Media training sessions, and conducting some site audits. There’s a great crew of folks here, and it’s neat to get nonprofits excited about search marketing.
Filed under: Craigslist, SEM, SEO, blog promotion, facebook, keyword research, keyword research tools, link building, local search, web 2.0 | Leave a Comment »
Posted on January 7, 2008 by Katherine
I just realized that I hadn’t uploaded the Online Marketing 201 training PowerPoint, so here it is for you to use. It covers how to register in local search, what recommendation portals to pay attention to, and what Web 2.0 sites are appropriate to use to find interested volunteers.
This is published by 1-800-Volunteer.org. To learn [...]
Filed under: Craigslist, local search, web 2.0 | 2 Comments »
Posted on December 19, 2007 by Katherine
The Google help documents has a Q&A that asks Does Google index sites that use Macromedia Flash?
Yes, Google indexes pages that use Macromedia Flash. However, our crawlers may experience problems indexing Flash pages. If you’re concerned that Flash content on your pages may be inhibiting Google’s ability to crawl your site, you may want to [...]
Filed under: Craigslist, Google, web design | Leave a Comment »
Posted on December 10, 2007 by Katherine
Come one, come all, and learn how to adjust your web content and online opportunities to attract more volunteers!
Online Marketing 101: Can Volunteers Searching on the Internet Find You?
Learn how to drive volunteers to your website and online opportunities.
[...]
Filed under: Craigslist, SEM, SEO, facebook, local search, online marketing training, web 2.0 | Leave a Comment »
