Using Social Media to Sell yourself or a Business

During my training sessions, I regularly get asked the same question, but I’ve not shared the answer on my blog, so here goes:
Question:
How can I use social media for my company/nonprofit to drive sales/promote my mission?
My Answer:
I encourage folks to keep in mind that it’s like being invited to a friend’s party. –At this [...]

Social Media and Local Search Training for Leadership Alexandria

I had a great time this morning leading a training session for Leadership Alexandria’s alumnus related to online marketing, local search and social media for non-profits and businesses.
Here’s the online marketing presentation from today’s training.

Free Buzz monitoring Tools

I wanted to share with everyone the buzz monitoring tools I’ve discovered and think are useful. This list assumes that you’ve set up Google and Yahoo Alerts and are looking for the next step.
Keotag – lets you search various social media sites (delicious, facebook, etc) by tags.
Yahoo Pipes
Back Type – to follow and monitor comments
Social [...]