Upcoming Social Media and Local Search Training in Alexandria

I’ve been asked by Leadership Alexandria to conduct a training for nonprofits and businesses about how they can use local search and social media to reach and engage their audiences. More information soon on how to register.

Award Winning Social Media Strategies

I wanted to share the: 2008 Forrester Groundswell Awards Winners
If you’re in social media, need to create a strategy for social media, or just want to wrap your head around what social media is, you should read the Groundswell book.  In particular you should check out the Brooklyn Museum’s social media efforts:

ArtShare Facebook App
Brooklyn Museum’s [...]

New job: Director of Online Marketing at Environmental Working Group

Apologies for abandoning this blog for so long. I’ve started a new job at Environmental Working Group as their Director of Online Marketing. I get to manage their smart staff of web designers, programmers, and an online parent organizer. I’m bringing order & structure to their online efforts, and a comprehensive strategy. I’ve been buried [...]

Search Marketers that like to Rap

I’ve noticed a trend of search folks who like to rap and figured I would start a collection. Let me know if you find other funny/dorky SEM raps.
GAAC Rap
Here’s Paul Chastain from Just1 a Google Analytics Authorized Consulting company out of Idaho.

And of course the PPC Rap song from PopLabs
[...]

Grants Available for Online Citizen Media Project

In case anyone is interested….
Anyone with an idea for an online citizen media project in a
marginalized community anywhere in the world is welcome to apply for a grant of up to $5000 from Rising Voices, a project of Global Voices Online. The application process is short and sweet. Deadline on January 18! See link for [...]

How we scan search results

It’s mornings like this that I feel 100% connected to my Hampshire College undergrad education. Back in 1994, the “build a website class” on my schedule was in the same department as the cognitive science folks who were focused on how the brain understands and comprehends the world around it.
I think doing online marketing without [...]

New Resolutions for Mass Email

I don’t normally cut & paste, but this lists I received through one of my enewsletters is worth sharing in its entirety. It’s from the Email Insider list.
1. Each month replace one of your previously planned broadcast emails with a targeted email to a segment of your list. This holiday season retailers sent out record [...]

Mobile Analytic Tools

For those developing applications for the iPhone, you can now track their adoption (if you’re using Omniture).
Omniture’s product measures ad clicks, purchases and pageviews in real time through it’s SiteCatalyst tool. Medialets, Pinch Media, Mobilytics, AppLoop, and Mobclix also provided mobile app analytic tools.
Out of the apps that have been developed, over 300 million [...]