Nice Analogy Between SEO and PPC

Thought this was a brilliant analogy about the difference between SEO and PPC, and it illustrates why I’m a SEO advocate.

PPC = renting the land
SEO = Owning it

About these ads

One Response

  1. […] at search marketing for non profits has a nice analogy between SEO and PPC.  PPC she says is like renting the land while SEO is like owning the land. Perhaps this is true, […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: