Nice Analogy Between SEO and PPC

Posted on December 3, 2008 by Katherine

Thought this was a brilliant analogy about the difference between SEO and PPC, and it illustrates why I’m a SEO advocate.

PPC = renting the land
SEO = Owning it

SEO News Roundup for December 12, 2008 | The Adventures of SEO Boy, on December 12, 2008 at 8:42 am said:

[...] at search marketing for non profits has a nice analogy between SEO and PPC. PPC she says is like renting the land while SEO is like owning the land. Perhaps this is true, [...]

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