Posted on December 17, 2008 by Katherine
So I’m impressed by the creativity of the Salvation Army of Chicago’s marketing efforts. You can see their YouTube vide where they have Chicagoans helping them play a Christmas carol using the SA bells, and their online donation kettle.
They get a gold star for innovation, but no stars for effectiveness. Why? They did not develop [...]
Filed under: Google, MySpace, SEM, SEO, Social media marketing, YouTube, facebook, fundraising, integrated marketing, keyword research, online behavior, seasonal keywords, usability, web 2.0 | Tagged: case study, chicago, facebook, non-profits, Nonprofit, salvation army, search marketing, Social media, viral marketing, web 2.0, widget, YouTube, YouTube nonprofit channel | 1 Comment »
Posted on December 15, 2008 by Katherine
When marketing to high school and college students, mass email is not effective. Social media outreach and SMS text messaging campaigns will be more effective.
Filed under: "email marketing", SMS, Social media marketing, integrated marketing, online behavior | Tagged: "email marketing", college students, high school, marketing to students, SMS marketing campaigns, socail media | Leave a Comment »
Posted on December 15, 2008 by Katherine
Online Marketing 101 Training presentation for Environmental Working Group.
Filed under: "email marketing", Craigslist, Flickr, Google, MySpace, SEM, SEO, Yahoo, YouTube, blog promotion, facebook, fundraising, hits vs visitors, integrated marketing, keyword research, keyword research tools, link building, live.com, mobile, online marketing training, paid ads, reputation management, usability, web 2.0, web analytics, writing for the web | Tagged: environment, nonprofit fundraising, online marketing training, washington dc | 3 Comments »
Posted on December 14, 2008 by Katherine
From the Google blog:
“In the spirit of holiday giving, we’ve partnered with nonprofit organizations to create themes that showcase the change they are helping to create. With iGoogle Themes for Causes, you can show your support for the cause that inspires you most by adding that theme to your iGoogle page.
Our partners in iGoogle Themes [...]
Filed under: SEM | Tagged: igoogle themes, non profit, non-profits | Leave a Comment »
Posted on December 3, 2008 by Katherine
Thought this was a brilliant analogy about the difference between SEO and PPC, and it illustrates why I’m a SEO advocate.
PPC = renting the land
SEO = Owning it
Filed under: SEM, SEO | Tagged: difference between Seo and ppc, PPC, SEO | 1 Comment »
Posted on December 2, 2008 by Katherine
I for one am excited about the intersection of neuropsychology and online advertising. I went to both an undergraduate and graduate program that were multidisciplinary programs, and I can’t fathom how people can make educated decisions without combining academic disciplines.
So here’s the snippet of an article from Search Engine Land that I found interesting:
Google is [...]
Filed under: Google, SEM, future of search | Tagged: brainwaves, eye tracking, google ad measurement, skin response | 1 Comment »
Posted on December 2, 2008 by Katherine
Ok. I realize this is a beta program that you need to opt into, but you have to wonder if this is the first step in Google letting users have more control over voting on search results.
Here’s the description from the Google Blog:
Have you ever wanted to mark up Google search results? Maybe you’re an [...]
Filed under: Google, SEO, future of search | Tagged: future of search, google searchwiki, meta description tag, meta title tag, search wiki, SEO | Leave a Comment »
