Unsubscribing doesn’t Need to be Goodbye

I’m always shocked by the non-profits that I work with who think that a supporter unsubscribing from their email list means that they want to leave. Often times it means that the supporter just doesn’t like the content that you are sending them. I was reminded of this when reading the article Retailers Magnify Opt-In, [...]

Getting the Most out of YouTube

There’s no denying that the future of reaching people online involves creating and distributing videos via YouTube. In May of 2008 alone they had 12.6 million unique visitors.
So how do you get your video in front of those viewers?
Step 1: Get started, create an account, upload videos
Create an account, upload videos with appropriate tags (tags=keywords). [...]