Disconnect Between Importance of SEO and PPC Spending

I’m always asked for the reference that highlights the shear number of people clicking on natural search results vs. paid, so here’s a great article that also references how much people spend on PPC…often without doing any SEO work.

Clay Shirky at PopTech – Organizing without Organizations

I’ve followed Clay Shirky for awhile now (he’s the author of Here Comes Everybody: The Power of Organizing Without Organizations), and it was great to hear him speak at PopTech.
He admitted that he hasn’t found the magic formula for explaining the growth & activity in social media sites to “old school” organizations. I find myself [...]

Digital Ads on Buses Based on Location

I had to share information about a company that is selling digital ads for buses and subways where the ads changed based on their GPS location and time of day. It’s cool stuff.

ROI of SEO

Enough acronyms for you?
I had to share this article. It’s a great reference for all of us who work to justify work in the SEO space to C-Level Executives:

Upcoming Social Media Training

I’m excited to announce that I will be providing a training about how local non-profits can register on Local Search and use social media to promote their missions and get volunteers.
The training is being organized by the Alexandria Volunteer Bureau and will be held at the Northern Virginia Community College on November 5th. You can [...]

Getting Ready for Pop!Tech

Oh…I can’t wait, and Pop!Tech has posted an intro video about Pop!Tech to get me excited about this year’s conference. I can’t wait to get re-inspired and get my passion for social change and the potential for for technology re-charged.

Video about Why you Need to Have an Online Presence

I enjoyed this and had to share.

How Online Marketing is going to Change

I had to share a great article on SEOBook. Here’s the summary at the end:
So the question remains, is search engine optimization facing evolution or extinction? Certainly not extinction, not by a long shot, but in a short period of time it is going to be drastically different than it is today. The focus will [...]

Shifting of Google’s Algorithm

I had to share this article from Search Engine Watch about how they see Google’s Algorithm shifting. The important parts to note are:

Google’s focus on the uptime of your website (keeping the server that runs your site up is more important than ever)
The important of keeping your website bounce [...]

Tool to help you audit and fix your Google Analytics code

OK. This is coolest free tool I’ve found in at least the last six months, and I had to share. It helps audit the Google Analytics code on all of your pages to make sure you’ve installed it correctly.
Site Scan – check your Google Analtics Code
Totally cool. Enjoy!